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Kevin Donovan
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Digital Marketing Consultant
Digital Marketing Consultant

61 followers
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The Hidden Truth
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Another view of the Himalayas
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Great SIte worth a quick look.

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Laptop Ergonomics - Basic Tips
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( More : http://youtu.be/ZLwIP8cBaWA )
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Great Infographic on World Class Social Brand Marketing

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This is great!

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The next set of "C's" for a successful business. Consistency, Content and Creativity.

- Consistency
I am going to address Consistency first because I want to break these up into separate posts. There is too much information to try and convey into one post.
Have you ever been to a restaurant for the first time because you hear it has great food? You make a reservation and you and a loved one are looking forward to going there for dinner. You notice that it is a nice place and are seated by a very polite hostess. You look around and it has great ambiance and decor, the menu has some of your favorites. Your waiter introduces himself and takes your drink order. You need to use the restroom so you excuse yourself and off you go. You open the restroom door and you can’t believe what you see. The restroom is a mess. Not like a rest stop on the freeway in the middle of nowhere mess, but for such a highly talked about place it’s a mess. Paper towels all over the floor and the trash can is over flowing. There is water all over the sink area and the floor. No paper towels left in the holders, etc… Not what you would expect from what you have heard about this place.
You head back to your table and the nice restaurant doesn’t have quite the same allure. You notice things that are inconsistent like the beautiful plants are plastic and haven’t been dusted in awhile. Some of the tables and chairs are showing wear and could be replaced to give it a more positive look and feel. You notice water spots on the silverware and now begin to start doubting the consistency of other things, like the cleanliness of the water glasses and so on. Now you start to wonder about how clean the kitchen is where customers never see. Is it clean and is the food prepared properly? If the bathroom and the main dining area are questionable what goes on behind closed doors? This is the same with your business whether it is online or a brick and mortar establishment. People, whether consciously or unconsciously, notice these things on their first visit and rarely come back. I don’t know how many times I have gone to a website that is out of date. It has pages that list the dates of Seminars that have already happened or Special Offers that expired months ago. It’s OK to leave them up just keep it current and up to date by saying new Seminars and Offers coming soon, but make sure you come through on this. I have been to countless Facebook business pages with no content, info or maps on their businesses or links to their website or other pages.
Smart phones and Apps like Foursquare are everywhere and the worst thing you can do for your business is to have a Facebook or other link to your business and there is no info. No map, address, phone number or even a description of what kind of business it is, is a huge missed opportunity. Not only is this a chance to take advantage of a great opportunity, it’s FREE! There are other Apps that offer this same service and you really should take advantage of them but if you don’t take enough time to fill out the basic info, what does it tell you about the rest of your service or business? The more consistent you are in all levels of your marketing the easier it is for you to build a lasting relationship with your customers. Just think of these as Virtual Storefront Windows for people to look into your business.
For years I worked with major companies that included Coca-Cola, McDonalds and hundreds of others and consistence was ingrained in every aspect of their business. When we would shoot commercials the products that went on camera would be “color corrected” by a company so that when it was seen on television it looked perfect. These items are made by specialty companies and cost thousands of dollars for one soda can or cereal box. The exact same colors have to be used in all logos and signage created for sets and backgrounds as well as print designs. In other words if their product is seen in Hong Kong or Kalamazoo, on the Internet or on a print ad it’s always the same. Not all of us are World Wide brands but take it from the leaders. How you do one thing is how you should do all things. If you have a page up that is “under construction” put up a date when it will be completed or take it down.
If you have outdated offers, or seminars and especially pricing, update it. It takes value away from you and gives nothing to your customers. It makes you look inconsistent and wastes the time of your viewers. And if you have a Facebook business page, Google+, MySpace or FourSquare listing or … make sure all the relevant info is there. Once your business is – “Clear, Clean, Concise and Consistent” it will be easier to add the next “C’s” Content and Creativity. Then the fun really begins.
All the Best!
-Kevin
kaos-kreations.com
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