Inspired by guest blog post by Sam Mock on the reinvention of brands, Chuck Coppola of First Business News came to us seeking our opinion about the future of independent book stores. He caught up with Kevin Masi to tap his expertise on the subject, which includes having directing Torque's marketing for Borders for five years, launching their first eCommerce website and helping the bookseller garner an award Music Retailer of the Year. Torque currently works on a variety of marketing initiatives for the Follett company's university book store management group. "Niche booksellers have an opportunity to re-invent themselves to address the human desire to touch materials, and to come together in places where they can share and discover new ideas," commented Kevin.
Read the article; http://bit.ly/13T0i0R
see the First Business News story