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mStoner Inc.
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mStoner | Higher Education Marketing Agency
mStoner | Higher Education Marketing Agency

82 followers
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mStoner Inc.'s posts

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REGISTER NOW!

Market research is one of the most important components of a brand strategy project. This webinar will outline strategies and methods for conducting brand research at education institutions. We’ll focus on research techniques that will help you gain a real understanding of people’s perceptions, beliefs, and behaviors.

http://www.mstoner.com/join-us/using-market-research-to-boost-your-brand/?utm_source=google%2B&utm_medium=social&utm_campaign=Brand%20Research%20Webinar%20March

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The way you organize, label, sequence, and group elements on your site — from the smallest files and paragraphs to pages and entire microsites — is managed through information architecture. The better your site’s IA, the easier it is for visitors to find information and engage with your institution.

Let mStoner help with our upcoming three-part series on higher education information architecture.

https://www.mstoner.com/join-us/information-architecture-three-part-webinar-series/?utm_source=google%2B&utm_medium=social&utm_campaign=IA%20Webinar%20Series

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Print provides near-limitless possibilities. Register for our next webinar and you'll learn:

- Why print is successful and how it can be integrated with your digital marketing based on research findings from studies and focus groups.
- How to achieve impressive results with your print materials without breaking the bank.
- Top 10 things to consider when designing and managing a print project.

When: August 12 at 2:00 p.m. EDT / 11:00 a.m. PDT
http://mstnr.me/1GHvqwF

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Next webinar: Using Experience Maps to Improve Both Promise and Process.with co-founder and CEO, Voltaire Santos Miran.

Tuesday, June 9, at 2:00 p.m. EDT / 1:00 p.m. CDT
This webinar will last approximately 30 to 45 minutes.

True story: by understanding the factors that drive decisions, as well as the thoughts and emotions that our target audiences experience, we can improve both promise and process for the groups that we serve.

Experience maps — graphical representations of the interactions individuals have with a product or service — are an effective tool for understanding our audiences. Based on both qualitative and quantitative research, experience maps can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process. Experience maps also reveal existing gaps and potential opportunities in the overall user experience. We can harness these insights to educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.

http://www.mstoner.com/join-us/experience-maps-higher-education-promise-and-process/?utm_source=google%2B&utm_medium=social&utm_campaign=Experience%20Maps%20Webinar

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Defining an institutional brand is only the first step in brand strategy. To work in the real world, it has to resonate with each important audience — each with very different needs and motivations.

Our next free webinar will define a practical approach to brand strategy that connects with the many audiences who matter. Register today!

http://mstnr.me/19rAn4w

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It's time to win the mailbox war. After rounds and rounds of revisions, approvals, press checks and postage estimates, it’s heartbreaking to think that your carefully considered piece will go directly from the mailbox to the recycle bin.

Our free webinar will focus on strategies for optimizing the outside of your direct mail piece and will showcase dos and don’ts from Higher Ed and beyond. http://mstnr.me/18Ao9Fq
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