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3rockAR Ltd
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If demographics describe who your target audience is, psychographics explain why.

The “why” will tell you what consumers are expecting and looking for, giving you the opportunity to fulfil these needs based on their interests, opinions and activities.

http://bit.ly/2L4KU7Q
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You need to build an online presence for your brand in order to boost its awareness and sales.

This allows you to demonstrate your industry knowledge and expertise without bragging.

You can (indirectly) explain why you’re the best in your industry.

You build trust.
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Over the past year well-reported issues around trust, ad blocking and the effect of GDPR have put a spotlight on transparency and effectiveness in digital advertising.

http://bit.ly/2PliHx8
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When you make a promise to a customer, make sure you can deliver it.

If you screw up, admit it and work toward making things right. Be honest about what you can and can’t do to make things right.

But if you overpromise and fail to deliver, you will make your brand look bad.
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A well-told story can communicate your brand's value - and convert into loyal customers.

Storytelling explains your brand's past and, most importantly, its purpose.

When price and quality is equal, customers judge brands by their purpose more than any other criteria.
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Don't be afraid to get creative with the visual side of your advert.

Powerful graphics can attract more attention than a plan-text ad (although this may vary when it comes to email marketing).

People are more likely to notice a great image than read the actual text.
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Keep in mind that the more ‘involved’ a customer is in your product or service the more time they will spend in the research phase of the buyers cycle.

This will ultimately come down to how significant the purchase is to the consumers life.

Educate them.
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Don't fall into trap of copying what your competition is doing.

Just because something works for one brand, does not mean it will work for you.

Instead, focus your energy on crafting your own unique story and tell it your way, regardless of what everyone else is doing.
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Facebook Tuesday unveiled a new way for direct-response advertisers to transform their existing still ads into lightweight video ads.

http://bit.ly/2Bl7BW2
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Find the right message and don’t get too caught up in art or subtlety.

While your ads should be appealing, the appeal is in the eye of your consumer.

The best ads are those that speak to your targeted consumer in a genuine and compelling manner.
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