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Scott Voigt
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263 followers
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Really love this post. I think we often mistake the concept of agility for speed. "Good enough. Just ship it." Heck, I'm pretty guilty of this.

Agility is iterative exploration in order to deliver wonderful results. David nailed it.

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I was fortunate to sit on a call with +Jake Sorofman of Garnter recently to discuss Agile Marketing. Very encouraging to hear his enthusiasm on the inevitable transformation for marketing teams. Money quote:

"And in 10 years time, the marketing team that hasn’t embraced these principles will look as out of step as the non-Agile software development shop does today—like a relic of another era (think: wide lapels and pleats, but unlike these present-day fashion sins, unlikely to return, even ironically)."
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