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Gaja Digital
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Gaja is an international digital agency offering innovative and cost-effective technology and marketing solutions.
Gaja is an international digital agency offering innovative and cost-effective technology and marketing solutions.

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Are you to evolve a digital marketing strategy that works? Are you in the dark about the difference between the many terms that are bandied about by agencies and experts? We are here to help.

Today we will talk about how content marketing is different from social media marketing and how both terms fall under the umbrella term, digital marketing.

https://www.gajadigital.com/en/blog/2018/june/content-marketing-vs-digital-marketing-whats-the-difference/

#digitalmarketing #contentmarketing #seo #content #blogs #marketing
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We continue with our series on explaining digital marketing terms and ideas that you may have heard of, but are not sure what they are exactly. Today's focus is on the mysterious and aptly named 'Dark Social'.

https://www.gajadigital.com/en/blog/2018/june/digital-marketing-terms-explained-what-is-dark-social/

#darksocial #seo #socialmedia #digitalmarketing
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To be found on the top of the results page when someone enters a search term is the holy grail of Search Engine Optimisation, or SEO for short, and it involves a host of steps, decisions, and techniques that eventually gets you there. This article will give you a taste of what you must do to get your website to rank on Google, and in turn deliver more relevant leads for better business.

https://www.gajadigital.com/en/blog/2018/may/five-ways-to-make-google-fall-in-love-with-your-website/

#SEO #Google #Ranking #SERP
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Instagram is the go-to platform to organically discover niche brands, follow your favourite celebrity, watch stories from friends and influencers, and even make purchases.

Less opinion-driven than Facebook and more enticing because of the power of visuals, as a brand, Instagram must be a part of your social media marketing strategy.

https://www.gajadigital.com/en/blog/2018/may/5-tips-to-increase-customer-engagement-on-instagram/

#instagram #facebook #branding #marketing #smm
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We kickstart a new series of blogs to serve as a glossary for common and not-so-well-known Digital Marketing terms.

The term for today is ‘Ad Relevance’.

Read our blog to know more: https://www.gajadigital.com/en/blog/2018/april/digital-marketing-terms-explained-what-is-ad-relevance/

#DigitalMarketing #SEM #Search #SEO #Glossary
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Tidio Live Chat is a valuable tool that gives your customers the opportunity to communicate with you real-time, and vice versa. It reduces cost, improves the customer support experience and can help in increasing sales. In this blog, we tell you how to set up Tidio Live Chat for your website.

https://www.gajadigital.com/en/blog/2018/april/the-simple-user-guide-to-setting-up-tidio-live-chat/

#Tidio #LiveChat #Tutorial
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Startups today want to reach out to potential customers and create awareness of their product or service by diverting users to their website, landing page, homepage and blogs.

They also want to generate leads by leveraging the power of Google AdWords with powerfully crafted ad copy that drives home a strong call to action.

In this post, we share some of our insights on creating and managing your Google AdWords campaign for maximum returns on investment.

https://www.gajadigital.com/en/blog/2018/april/how-to-create-a-winning-google-adwords-strategy-for-your-startup/

#SEM #AdWords #Google #DigitalMarketing
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A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website with dynamic tags that are easier to implement and update. We use Google Tag Manager which is a widely used Tag Management system.

In this blog, we show you how we created an Umbraco Google Tag Manager plugin: https://www.gajadigital.com/en/blog/2018/april/the-simple-user-guide-to-integrating-google-tag-manager-to-an-umbraco-website/
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May 2018 is the deadline for GDPR compliance. Here's what you must do to ensure you are ready to do business in Europe before the deadline passes.

https://www.gajadigital.com/en/blog/2018/march/how-to-prepare-for-gdpr-compliance-before-the-may-2018-deadline/

#GDPR #Privacy #data #dataprotection #cybersecurity
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