The guy in the Google Enhanced Campaign webinar just announced that cross-device conversion tracking is coming to AdWords. If it's true this is big!
That means we are effectively going to be able to track users across devices (granted they are logged into their Google Account I assume).
This is where the whole platform strategy Google developed in the past few years really starts to make sense.

#adwords   #google   #enhancedcampaigns   #webanalytics  
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