I found this talk really very interesting as it addresses almost all issues that one comes across when dealing with such issues (up to: "how do we get good feedback from users? - Surveys!" Didn't think they were using that).
As we (in our company) might also be redoing our newsfeed, this is a very helpful ressource - even though I know that we will not be able to go that far. But great to see how the big players are working.
What do you think about it?
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