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Retail Sensing
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Leading the way in video capture people counting around the world
Leading the way in video capture people counting around the world

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New Vehicle Traffic Counter uses CCTV The vehicle traffic detectors can be set to count vehicles going straight on or turning. One camera can cover several exits of a junction. At four-way junctions, for example, the system provides multi-directional counts for vehicles turning north, south, east or west and coming from any direction. http://buff.ly/2kWmt17
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There are just 3 ways to increase sales -A table comparing stores’ footfall, sales conversion rates and average transactions highlights which area is in need of improvement in each location. This enables store managers to concentrate on their relative weakness and work on getting more people to the store, or turning more of them into customers, or selling more to existing customers. http://buff.ly/2l7FgZt
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No store too small for IP-Enabled Video People Counting - IP-enabled video people counting means counts and live video can be distributed over the internet to a remote computer. The IP, or internet protocol, capability lets authorised people view the video, configure the counting area, verify counts and collect real-time data from anywhere in the world. The people counts can be integrated with existing point of sale (POS) data. http://buff.ly/2kGNwPg
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How do today's video counting systems work? In video people counting, standard CCTV cameras look down on a counting zone. The view from the camera shows the top of people’s heads as they cross the count area.

The cameras are connected to people counting units. Software running in these units pin-point people in the picture, and increase the count everytime someone crosses the zone. http://buff.ly/2kk0VcS
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Wi-Fi or Wired: the best way to connect people counters? -Which is the best way to connect people counters to a PC? It depends on how many counters you have, your existing infra-structure and the location of the controlling PC. Possible communications include Ethernet, Wi-Fi, RS-485 and RS-232. http://buff.ly/2kGSX0N
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Essential planning for footfall analytics - You might find that the Marketing department wants sales conversion figures, where visitor counts are linked to point-of-sale (POS) data. Customer services may be more interested in queue lengths and times. Other decision-makers may want to know the path people take through a building. Some employees might want nothing to do with the system, seeing threats rather than opportunities. ttp://buff.ly/2kGWwUE
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Eight things to consider when choosing a person counting system - You’ve decided you want to count people: perhaps to monitor occupancy or calculate sales conversion. But which type of person counting system to choose? There are several options http://buff.ly/2l7t2jo
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Glossary of People Counting - A video counting system detects people moving through a counting zone. It may be, though, that a person enters the counting zone and then stands still. If they stand still for long enough, the system will consider them to be part of the background. The length of time a person can stand still and yet be counted in called the Freeze Time. http://buff.ly/2kWeyAI
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Counting "Hot Air" Balloon Passengers - We installed a Retail Sensing system on the balloon’s walk-in grantry. A camera detects people getting on and off, and an intelligent counting unit regularly sends data wirelessly to a laptop. The time of each batch of counts is recorded and counts are verified simply by watching the video. http://buff.ly/2kgvnJH
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Here's why retailers miss easy opportunities to increase sales
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales.

It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there.

Converting more browsers into customers, increasing the amount they spend and upping the number of items they buy can massively increase sales from the shop visitors they already have. This is achievable in just three months.
Find out more at http://retailsensing.com/people-counting/retailers-miss-opportunities-to-grow-sales/
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