Check out this great infographic about Google+ for business by BlueGlass. The inforgraphic is full of all kinds of facts and thoughts to consider to show you what Google+ can do for your business. You can see the full image at

Using circles to send out content to your best customers or "super users" to reward them for their loyalty. Do more intimate things like schedule a Hangout with your users that takes the one-to-one experience to the next level. There is a lot of potential.
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