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Indrani Roy
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A former Google executive explains what exactly is wrong with Facebook's method for marketing.

In this model, perfected by Google, there is a very strict hygiene in place: the user's behavior and interest is held in secret by Google and the advertiser never has a hint of it. All that happens is that the right ad is inserted in the right person's webpage.

It is critical to understand that the advertiser has NO IDEA who cares about leaf-blower noise. All they know is that someone who Google thought would care about it, was shown an ad for it and then clicked on it: a qualified customer lead for anti-leaf-blower-noise has teleported into the advertiser's website and the advertiser can take it from there, with questions like "are you interested? iIf so, what is your email or visit our store."

The newer way, the one that propelled FB and MZ to wealth, is totally different. In this approach, the company builds a place for everybody to share life events with friends and family. Since FB owns that place, they can record what you tell your kids and spouse and friends, and use that to understand you and by extension, something about your friends.

Over time, they learn that the user named JAMES FALLOWS in WASHINGTON DC has a penchant for BOILED FROGS and QUIET LEAF BLOWERS. [JF note: and beer, and aviation, and the future of California, but let’s continue.] Here's where the new way comes in—FB sells access to this description to advertisers. My quiet-leaf-blower company can find out: "Who likes quiet leaf blowers?"

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Clear explanation of the present scenario.
Really thought-provoking article about school being all about signalling and not skill development.

There is a massive gap between school and work, between learning and earning. While the labor market rewards good grades and fancy degrees, most of the subjects schools require simply aren't relevant on the job. Literacy and numeracy are vital, but few of us use history, poetry, higher mathematics or foreign languages after graduation. The main reason firms reward education is because it certifies (or "signals") brains, work ethic and conformity.

It's therefore sensible, if unseemly, for students to focus more on going through the motions than acquiring knowledge.

Researchers consistently find that most of education's payoff comes from graduation, from crossing the academic finish line. The last year of high school is worth more than the first three; the last year of college is worth more than double the first three. This is hard to explain if employers are paying for acquired skills; do schools really wait until senior year to impart useful training?

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Dedicated to the Cow Bhakts - A Facebook post by Debasree Mitra!!

This is OUR mother. Our very own Durga, our daughter who comes to our home once in a year. She comes with her kids, all four, to take a respite from her much troubled household, a weed addicted husband Shiva and a big family, which she needs to run by herself. Her mother makes a soulful appeal to her father, bring my daughter back, and I am not going to send her back this time. And we sing that song, abusing the all powerful God, shiva, with all our heart out.

When she comes, we make merry, wear new dresses, eat to our heart's content and try to make the days happy for our daughter. After four days, when she goes back, the mothers go to her, put sweet in her mouth and tell her to come back again next year, whispering in her ears. They put sindoor on her forehead, much like a mother will put on her daughter's who is going back to come back again next year only. And when we send her back, as the fathers set a special kind of bird free, to take the message to Kailash that she has started the journey, mothers cry inconsolably as they do at the departure of the daughter.

This is how we worship the mother.

When we put sweet in her mouth, we don't forget to put it on mahishashur's mouth too. He can be treated as an enemy of the goddess in scripture, but for us he is also a guest who came along with the daughter. There lies the very difference the rest of the India sees the navratri and we do. Ours is a festival of inclusion. The mother, who is treated as the daughter, is our own. We love her, and not fear. Anybody who loves her and treats her as her daughter is welcome to celebrate this festival in his own way. By enjoying the days, by singing, by drawing, by writing stuff. By wearing new dresses, by pandal hopping, by eating sumptuous meals. This is our way of worship.

And yes, we include meat in our meal. Because we are a non-veg loving race. Specially when the daughter has come home, we will obviously make non-veg delicacies. We cook the food we love most when the daughter is visiting. Why should we not when the most lovely daughter is here?

This is how we are and this is what we will do. The muslim son and daughters of Mother will continue to draw pictures they like when Maa comes. The dalits will celebrate equally with open entry to all pandals. The bramhins will eat meat. That is how we have done it for ages. That is how we will do it for ages to come. Any cow belt proud hindu, please remember, we are the worshippers of goddess kali. We are equally capable of inclusion of all those who love our maa in the festival, and perform sacrifice in front of her.

So, don't mess with us. Enjoy your pure hindu, veg navaratri and let us enjoy our festival of love, Durga puja.

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On the diligence of biologist-collectors
On the diligence of biologist-collectors
whyevolutionistrue.wordpress.com

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Indrani Roy commented on a post on Blogger.
Thank you..for putting forth a lucid explanation.
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