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McKnightKurland
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This ‘rule of three’ MROI strategy is how we’ve approached our engagement with INCCRRA and ExceleRate Illinois
http://www.mcknightkurland.com/romi/3-steps-to-maximize-marketing-roi-mroi/
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Bill Nye the Science Guy explains the metric system of measurement, but what about measuring your Marketing ROI??
http://www.mcknightkurland.com/romi/3-steps-to-maximize-marketing-roi-mroi/

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"Campaigns and indeed brands, must be holistic. When they’re not, the brand loses in more than just cost inefficiencies—they lose in quality of concept. So what is the future of agencies?"
Read on and join the conversation about real-time marketing, customizing content, and "siloing" in marketing.

http://www.mcknightkurland.com/relevance/the-future-of-agencies/
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This is video i made about setting yourself free from doubt. Enjoy!

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Branding needs ethics at it's heart, to retain credibility. Think 'triple bottom line', social entrepreneurship & cause-based mktg. Ancient Greeks believed ethics was about cultivating ideals into a positive/fruitful reality, achieving top potential. A chief philosopher could advise how to guide a firm toward greater health/well-being.. 

How do we get to the 'heart' of the matter? Branding is not a cosmetic exercise, contrasted by reputation or behavior. CEOs ask: ‘How do I succeed not just in spite of, but rather because of my humanity?' 

H2H (human2human) mktg can help...join us 9.17 @ Market Share
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