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Parade! Multimedia Brand Experiences
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From mini figurines of yourself to iPhone cases, what was a novelty a few years ago is now becoming a very handy tool in marketing. How would you incorporate a 3D printer into your branding efforts?
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What are the benefits of scanning a QR code? 

For Budweiser you scan for a longer happy hour! 
Every time you purchase a Bud you receive a QR code that you can scan to add a minute to happy hour. But with a crowd, we can keep happy hour going on and on!
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A new level of customer interaction!
Check N'Chew is a company rewarding users with gumballs when they check in on FourSquare. How can you turn down sweets?
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"Innovation distinguishes between a leader and a follower" -- Steve Jobs
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A company in Australia, Fantastic Snacks, tested just how far people would go for a free package of their product Fantastic Delites. This strategy may seem slightly insane, but it was definitely effective in achieving brand awareness!
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Burberry is taking over London, England's  Weather Channel to promote their luxurious products. Blending your brand into an integral part of people's daily routine is a very effective way of getting noticed!

 How would your brand connect with a part of your consumer's daily routine? 
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Have them in circles
14 people
Eric Gee's profile photo
Cheryl Cardon's profile photo
Brendan Thomson's profile photo
 
Looking to build relationships via fun and games at the ICSC Canadian Convention next week! Hope to see you there - we'll be at booth 2414! 
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"Go confidently in the direction of your dreams" -- Henry David Thoreau
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This kind of technology we just love! 
Check out this concept design...A wireless mouse that flattens into a CD and can be stored in your CD ROM drive.
http://ow.ly/dsmZl
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Blown away by bad breath? 
That’s the effect Listerine left people with! 

A onion-like smell in a flipbook of a gorgeous girl reminded people the importance of redeeming the coupon at the end of the mini presentation.
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Coupon printing is one of Parade's specialities! 

Here is a glimpse at the smallest portable printer which prints right from your smartphone! 
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What a surprise! 

Great Britain soccer fans were invited to a photo booth put together by Adidas to cheer on their team. Suddenly, David Beckham walks in! Fans were beyond delighted to support the Adidas brand, their national soccer team and their fave soccer star!
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People
Have them in circles
14 people
Eric Gee's profile photo
Cheryl Cardon's profile photo
Brendan Thomson's profile photo
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905-873-3030
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905-877-3327
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247-10 Armstrong Ave Georgetown, Ontario Canada L7G 4X6
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Helping brands connect with their consumers.
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Parade! rapidly builds communities online & offline – integrating the latest digital technologies, a real life brand experience and social media to fully engage your customer and open a relevant dialogue.
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