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Robert Burton
Works at Blue Water Partners Global, LLC
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Robert Burton

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Some major corporations have formal crisis management teams with very experienced employees that have been exposed to various corporate crises throughout their careers. However, a significant number of organizations don’t have any crisis management capability at all. Or, if they have a capability in place, they have a less-than-effective program because of poor planning, ineffective …
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Robert Burton

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As we start this years Olympics and millions of people converge on Rio, the publicity machine is starting its usual move into overdrive-both negative and positive. Already the media doom mongers are running stories (and have been for some time) that it will be a disaster and that Brazil isn’t ready for the Games. Turn …
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When an incident happens it is essential that the top management of an organization establish, define and document their policy for crisis management, which includes clear directions and expectations. It includes a statement of intent that clearly and concisely outlines their objectives, describes in broad terms how they intend to realize them and conveys their …
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Be better prepared to communicate during a crisis. What you'll learn in this course... Learn how to create a crisis communication plan; Learn how to identify brand damaging scenarios; Learn how to implement crisis response strategies; Learn how to create a crisis communication team capability ...
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Does your organization have a workplace violence policy? Are there procedures to follow? Has your organization conducted an active shooter or other violent intruder drills or exercises? Are your staff and other key stakeholders prepared for such an attack? How would your staff respond and how would you manage the event? The above questions, plus …
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Violent situations can happen at a moment’s notice and are typically planned events. Dallas police just experienced an active shooter situation that took five police officers lives during a peaceful demonstration. How do you prepare yourself and your organization for violent attacks? Do you have a process for evaluating your organization’s ability to respond to …
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Great podcast with Mike Lawrence of Cone Communications.
Being able to communicate during a crisis is essential for any organization. Understanding what to say and how to say it should be part of the crisis preparedness planning process. All stakeholders need to be addressed and your spokespersons should know what to say when the media request an interview. Have you ever considered being …
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As is painfully well known to many companies that have endured crises, social media can be a troublemaker: An irate consumer posts a recording she captured of some impolite customer service she experienced from your company, and it’s being re-Tweeted ad nauseum. Or, a diner’s video of a cockroach backstroking through your restaurant’s clam chowder …
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When was the last time you looked at your security from a hostile’s perspective? Have you ever? The majority of hostiles go through an online reconnaissance of their targets before they attack. In fact, many will review various targets online first to see what they can obtain in terms of security at those locations. If …
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After a crisis and our management of it has run its course, it pays to review all the details of what occurred and evaluate how we responded. We need to determine what could have been done to help us prevent such a crisis from happening in the first place, and take the necessary steps to …
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Personal resilience is essentially our ability to overcome the challenges that life throws at us, to bounce back and critically, to maintain a positive outlook in the face of adversity. We all have some innate resilience but this can be developed; we can train ourselves to deal with unexpected disappointments or even really serious issues …
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Rob Burton interviews Dr. Marisa Randazzo, an international expert on threat assessment, targeted violence, and violence prevention.
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  • Blue Water Partners Global, LLC
    Director of Risk Management, 2005 - present
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