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Jonathan Crossfield
868 followers -
Storyteller, writer and content marketer, fighting a constant battle with Mr Pickles the cat for the keyboa^cdf9786afvno87uuuuuuuuuuu
Storyteller, writer and content marketer, fighting a constant battle with Mr Pickles the cat for the keyboa^cdf9786afvno87uuuuuuuuuuu

868 followers
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Jonathan's posts

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My NY resolution for 2016 was to get back to posting on my blog once a week, after it became increasingly neglected over the last year or so. Here's the first off the block, on brand storytelling and how to improve the focus of your content.

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I had far too much fun cough 'researching' my latest column for CCO magazine. And now it's available online.

What do dead parrots, broken guitars and Vegemite have in common?

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Last year, I wrote an article that was highly critical of social media automation (or rather the overuse of it). On the other hand, Jeff Bullas has built a highly successful following and business that is totally reliant on social media automation. So what should two chaps do when they have a disagreement?

I invited Jeff to lunch. 

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My latest column for Chief Content Officer magazine is now available online. As usual, I get my soapbox out to unleash some rage on certain sections of the marketing community...

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My presentation from yesterday's ATC conference in Sydney is now online. How story is actually the language of the brain and why marketers should think about how every brand communication fits into the story.

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My latest post for Cirrus Media Australia argues why it's Marketing's fault when the Sales team starts demanding things or - heaven forbid - starts producing their own content resources!

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C'mon PR and Content Marketing. Put down the knives. Time to kiss and make up. 
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