What are some tried and true strategies for pitching advertisers who are new to podcast advertising?
I'm starting to attract advertisers in a fairly niche field. I've had one advertiser with me for several months, suggesting that they find value in reaching my audience. So, I'd like to reach out to other similar organizations and pitch them. I use Libsyn, so I can stitch ads into older episodes (except, to my great frustration, to my listeners who use my free app. The ads are not sent to them).
So, my question to this community: what is the best way to pitch potential advertisers who are unfamiliar with podcast advertising; and relatedly, what other metrics can one use to measure success of an ad besides number of impressions?
Thanks in advance!