Information architect and a search engine therapist for businesses that want optimal search results inside and outside the firewall.
I am a full on SEO heretic that loves all manner of search optimization, paid, organic and mostly enterprise. I believe in SUX, a search user experience that is successful because it takes a strategic before tactical approach and integrates client expectations with customer information behavior. I've been preaching this gospel long before Google came on board with Panda and now Penguin. It is not about links or keywords (other than to get you tossed out of the results). It is about context, concept and quality...harder but not impossibly so.
Associate Producer "Newsies"