AdWords Editor 10.5 is now available! In this latest version, you can download your product groups, upload and check changes, make bulk edits, and perform other time-saving tasks across your Shopping campaigns, online and offline. Please note, you still need to create Shopping campaigns and product groups in the AdWords interface.
This version of AdWords Editor also supports features that improve your reach and performance across the Google Display Network. The new interest category, in-market audiences [http://goo.gl/O576sm], has been added to the “Assign Audience” drop-down. And the “Targeting Optimization” [http://goo.gl/f91GEB] drop-down now includes options for “Aggressive” targeting, “Conservative” targeting and “Disabled.”
Get the latest version of AdWords Editor today: http://goo.gl/AbmN9w
I tried to create one #autoawesome but ended up with two using a Samsung Galaxy S5.
The panorama happened because I was slow enough, but the animation I was too quick, so even though they both ended up OK it was not my intended outcome.
Have a great week everyone, #WorldCup just as exciting, # 4th July coming up Google+ turns 3.
What's exciting you this week coming?
Some useful tools you should be using.
What's your favourite tools?
Distance reports and improved targeting for location extensions provide new insights and an easier way to enhance performance around each of your business locations.
Every day, consumers are looking online for local information (http://goo.gl/3a0zXN). A survey by BIA Kelsey found that “94% of consumers use online heavily for local shopping purposes” (http://goo.gl/uwTtZc). With this in mind, we’ve been improving location extensions (http://goo.gl/3CPltE) to make it even easier for you to help consumers discover and visit your business locations.
— The distance report for location extensions (http://goo.gl/Br7VGQ) provides insight into where your ads with location extensions are most effective. It shows impressions, clicks, and costs for varying distances around your business locations, from 0.7 miles to greater than 40 miles. This data can help inform decisions like whether to set a higher bid for customers within four miles of your business, or a lower bid for customers who are 20 miles away. You can find this report on the Dimensions tab in your account.
— Improved targeting options offer more flexibility for optimizing your targeting and bid adjustments for location extensions. Setting the right radius for your location extension address is now easier. Previously, all location extensions in a campaign used the same target radius. With this update, you can create location extension with different radii for targeting and bidding based on the location of your businesses. Learn more about this option at http://goo.gl/GNftFC.
For example: you may notice that users behave differently when they see your ad in Texas vs. New York.
— You can create a location extension target of 10 miles around your businesses in Texas and set a bid adjustment of +10%
— In the same campaign, you can create a location extension target of 5 miles around your businesses in New York, and set a bid adjustment of +20%
To learn more about location extensions, please visit our help center at http://goo.gl/w0fRix.
Like the idea of being able to have a date range for posts.
gave us a great suggestion for Google+ on faster scrolling, date ranges for posts, and a host of great ideas to make Google+ even faster, better, and more awesome for users! (https://plus.google.com/104879277024913363852/posts/d893n2s9txP)
Thanks for the feedback and will let our team know! It's important to us to hear about how Google+ can continue to make sharing and connecting a wonderful experience.
Thanks and hope you're enjoying our I/O coverage; keep the requests coming!
Lots of fireworks,
Google+ Community Manager
Fir all the iPhone and iPad users.
Tune in at 9am PST/12pm EST/5pm GMT on Thursday the 26th of June. To join the Hangout on Air, look out for the live event and click the 'Play' symbol on the post at that time. If you have questions, post them in the Q&A section and we'll address as many of these on air as possible!
Helpful video on understanding how We is worked out and what you can do to improve yours.
better quality score = higher position for less money, so why wouldn't you want to make it better?
We know that ad quality is an important topic, which is why we wanted to provide more insight about it. Understanding the auction and your Ad Rank is important to succeeding in it.
First, we have a new video that covers the AdWords auction and its many moving parts. [http://youtu.be/PjOHTFRaBWA]
Additionally, we’ve put together a resource, Settling the (Quality) Score, that goes deep into Quality Score and how it should be applied in the management of your campaigns. [http://goo.gl/WupXkv]
Relevant and useful ads are good for your customers and your business. We hope the video and the guide are useful resources that help you better understand the ads auction.
#bestpractices, #adrank, #qualityscore
- CheapflightsGlobal Head of Biddable Media, 2013 - presentResponsible for delivering outstanding results from all types of biddable media (the new name for PPC, display media, social media advertising, mobile advertising, affiliate marketing, retargeting).
- Spades MediaCEO, 2009 - 2014As CEO of Spades Media I am responsible for leading the company to deliver great results for all clients in PPC, SEO and performance marketing
- Web DiversityCEO, 2000 - 2008
- Think PartnershipPresident, 2006 - 2008
- Global Direct MediaCEO, 2008 - 2009
Work Related Stuff
Responsible for buying biddable media globally for one of the UK's leading travel marketing companies Cheapflights.
I am a regular speaker at industry events around the world, including Pubcon.
I live in the suburbs of Surrey in a village called Sunbury-on-Thames.
- Island School
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