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Brian Jensen
8,720 followers -
If You Can't Measure It, You Can't Improve It
If You Can't Measure It, You Can't Improve It

8,720 followers
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MozCon 2017 - Lisa Myers: How to Get Big Links

Greetings from MozCon 2017! Here’s a brief recap on Lisa Myers (+Lisa Myers) presentation on how to get big links.

Biggest part of her team is the outreach team
Being innovative .. to take something and make it better
Creating a discussion is a sure fire way to get coverage
Social may not impact rankings, but it sure as hell helps you get links
Over invest formats that can be used again - Paint It Forward
You make decisions based on you you feel - the power of images.
The creative is what connects with people
The best campaign ever won’t get coverage if people don’t know about it
Outreach is about people - it’s about the mindset the people you are targeting have.
Successful outreach = passion + perseverance (you cannot give up)
It’s how you think that influences how you do
Encourage people to be more of who they are. There isn’t one way and one shape of doing things
Let people find their own way of sending outreach emails.

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The Latest in Search and Social Media Marketing: Week of May 1-7

Facebook, Snapchat, and Google AdWords announced changes to their platforms. Get the latest in search and social here!
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The Latest in Search and Social Media Marketing: Week of April 24-30

We had a busy week in the world of search and social, so I’m here to catch you up on the latest.

#socialmedia #digitalmarketing #seo
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The Latest in Search and Social Media Marketing: Week of April 17-23

We had another busy week last week with a variety of updates and new product features for Instagram, Snapshat, Facebook, Google Analytics and much more. Click below to get the full story!

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Congruent Digital is a full-service online marketing agency that specializes in website development, search engine optimization, pay-per-click advertising, social media marketing and content development and promotion. We provide cross-channel digital marketing solutions for both B2B and B2C businesses of all sizes.
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Using Custom Location Tags to Increase Bio Link CTR on Instagram

You've probably seen many Instagram users add a “link in bio” call-to-action in their descriptions to leverage their profile link.

In the post, the author shares a case study that presents a very creative workaround using custom location tags that he's shown to increase CTR.
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Rich Snippet Page Links

We're all used to seeing site links, but these rich snippets for +Moz's resource on broken link building caught by eye.

The post has a standard table of contents with anchor links.

Very cool.
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Google's Mobile Nearby Business Ads

These mobile "Nearby Businesses" ads looks strikingly similar to the local pack results directly below them.

It's very easy to miss the "Ads Nearby Businesses" disclaimer at the top of this pack as opposed to the green ad box next to the left of every display URL we traditionally see for paid ads.

This change to the layout makes the paid and organic results for this specific set of ads almost indistinguishable.
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Mobile Rich Cards Expands to More Verticals

Google expands Rich Cards to local restaurants and online courses for US-based sites.
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