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M. Pritchett
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I'm A Virtual Real Estate Investor... What's That You Ask?
I'm A Virtual Real Estate Investor... What's That You Ask?

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For the owner of a business, local SEO can be a pain.  While directory listings are relevant to SEO rankings, directory listings are primary local SEO concerns. Which directory should you give your attention? Is there a directory that's specifically for my niche? Does it have enough authority to help my website rank?  Does it match my geographical location?  

Then there’s making sure you are doing everything else, from a local SEO perspective correctly.  Like, getting citations and making sure your NAP is accurate and consistent across the internet.  With social media, are you managing your profiles as you should.

It is a lot to think about starting out.  So make sure you first focus on the following four local search engine optimization strategies small business owners forget about or don’t know.

Accuracy and Consistency in Online Listings (Accuracy and Consistency of NAP)

Local search engines rely on a system of relevant facts to establish the location of a particular business. One thing they use is NAP, which stands for Name, Address, and Phone. If there's a mistake, then you run the chance of Google having trouble locating your business.

This is an easy fix if your business is relatively new.  However, if you have multiple citations, various locations, moved locations and changed ownerships, then you’ll need to do extensive research to locate any and all discrepancies from the current listing across the internet.  This will be a pain.  It takes time, but it is worth the initial effort for the boost in SEO and potential sale conversion.

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For the owner of a business, local SEO can be a pain.  While directory listings are relevant to SEO rankings, directory listings are primary local SEO concerns. Which directory should you give your attention? Is there a directory that's specifically for my niche? Does it have enough authority to help my website rank?  Does it match my geographical location?  

Then there’s making sure you are doing everything else, from a local SEO perspective correctly.  Like, getting citations and making sure your NAP is accurate and consistent across the internet.  With social media, are you managing your profiles as you should.

It is a lot to think about starting out.  So make sure you first focus on the following four local search engine optimization strategies small business owners forget about or don’t know.

Accuracy and Consistency in Online Listings (Accuracy and Consistency of NAP)

Local search engines rely on a system of relevant facts to establish the location of a particular business. One thing they use is NAP, which stands for Name, Address, and Phone. If there's a mistake, then you run the chance of Google having trouble locating your business.

This is an easy fix if your business is relatively new.  However, if you have multiple citations, various locations, moved locations and changed ownerships, then you’ll need to do extensive research to locate any and all discrepancies from the current listing across the internet.  This will be a pain.  It takes time, but it is worth the initial effort for the boost in SEO and potential sale conversion.

Build out Your Social-Media Accounts

Thanks to social media and the power of social signals, a business can thrive in today’s market without an active website.

While Facebook is the top contender with over 1 billion active users, other top ten social media platforms should be considered as well. Most are free to join and can develop a massive following in a relatively short time frame. Create an account on the Google My Business platform, Facebook, LinkedIn, Twitter, Instagram, and Youtube for starters.

It is important to note that a website will still help SERP. However, according to Moz.com, analysts place an 18.8% importance on websites alone in SEO rankings. Social media is far more important, so build out those platforms entirely.

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JT has done it again!

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