Join a Firm is a web service that helps financial advisors and firms connect, exposing both to far more options and opportunities than would traditional recruitment strategies. Join a Firm was created to fill a very specific void in the marketplace. Experience and research has shown that most employed advisors would prefer to join an existing office rather than create their own. For the advisor looking to be recruited, Join a Firm eliminates the stress of obtaining start-up capital and the need for business and operations planning. Meanwhile, it gives the firm that is looking to recruit advisors a platform to showcase their value proposition.