5 Ways Technology Is Changing Ecommerce

The impact that tech-savvy customers are having on the ecommerce world is not just stronger than ever; it's faster than ever: Gone are the days when customers would meander online trying to determine if an online order was worth the risk.
Instead, technology today is helping customers keep track of their purchases, and altering the ways in which those consumers interact with online retailers.

These trends, in turn, are affecting the big picture: As technology changes business-to-consumer transactions, new opportunities for both sides of the sphere are emerging. Consumers now have access to a range of tools that help them gauge prices, find alternatives, locate stores and receive coupons.

Retailers are seeing benefits as well, as technology helps them make stronger connections with consumers and build their brands faster.
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