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ChoZan Social Media
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While technologies such as mobile payments and live-streaming shopping are still finding their feet in Western markets, they have become integral to the Chinese shopping experience. In conversation with the China Economic Review, Ashley Galina Dudarenok talks about what companies need to consider when dealing with China’s dynamic retail environment. Read more in the article.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #socialmedia #marketing #china #ecommerce #retail
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How much do you know about external links on WeChat? External links are important supplements for brands in terms of WeChat marketing. However, WeChat doesn’t make this easy to do, blocking links from certain platforms and enforcing strict rules about how and where external links can be placed. Check out our founder Ashley Galina Dudarenok’s article on Jing Daily to learn the rules and national policies that may affect links on WeChat.

https://chozan.co/2018/06/20/wechat-external-links/

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #socialmedia #marketing #china #wechat
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What is the optimal digital marketing budget in China? Our founder Ashley Galina Dudarenok spoke with Lauren Hallanan from Jing Daily about foreign clients’ flawed expectations on ROI. Check out more expert opinions about online marketing budgets in China in the link below.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #socialmedia #marketing #china
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If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends for shopping carnivals in China. More and more e-commerce platforms have established their own festivals to draw customers and drive sales.

In this article we’ll give you an overview of China’s biggest e-shopping festivals. How many of them have you heard of? Which are new to you?

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #onlineshopping #ecommerce #socialmedia #marketing  #china
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China is leading the globe’s cashless trend with its ubiquitous mobile payments. The two giants, Alipay and WeChat Pay, are driving the transformation with their approaches to expanding the market. What’s your experience with these two payment apps? What are their plans in China and beyond?

Read our founder Ashley’s article in Jumpstart Magazine to understand the big picture for mobile payments.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #wechat #alipay #tencent #alibaba #socialmedia #marketing #mobilepayment #china
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Still perceive China as a nation of copycats?

In fact, modern China is far past that stage in many industries. The same is true for WeChat. What started as China's Whatsapp has evolved into something much bigger and far more powerful. It’s interesting to see that the tables have turned and the West is now trying to copy aspects of popular Chinese ventures. Plenty of foreign tech companies want to replicate the success of WeChat, Weibo, Xiaohongshu, Douyin, Inke, Bilibili, Kuaishou and others.

Click the link to learn more about how WeChat grew from a copycat to a Goliath.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #wechat #socialmedia #marketing #entertainment
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Alibaba founder Jack Ma brought up the concept of New Retail at the 7th Alibaba Computing Conference 2016. New Retail aims to merge online and offline retail, and use adequate information and Big Data technology to enhance customers’ shopping experience. New Retail – backed by technology and Big Data – is changing China, and also the world. Click the link to learn how our founder Ashley views New Retail.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #ecommerce #onlineshopping #marketing #entertainment
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New #retail is #Alibaba’s strategy to redefine commerce by enabling seamless engagement between the online and offline world. It’s not about converting online users to offline customers or vice versa. It’s about building a retail ecosystem that blends online and offline channels in a unified way that features the consumer at the center, often in new and unexpected ways. Read on to understand new retail better.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital #ecommerce #onlineshopping #marketing #entertainment
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With new #socialmedia products and programmes constantly appearing, 2017 witnessed countless innovative and enlightening social media #marketing ideas and events in #China. Our founder Ashley weighed in with four of the most interesting campaigns in China last year, helping marketers to take the pulse of #digital marketing trends in 2018.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital
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Whether it’s fashion fan blogs and websites opening their own #online stores, or #ecommerce sites adding more editorial content, both sides are coming closer together. And it’s a phenomenon that's even more advanced in #China. Read the article to learn more about three social ecommerce platforms in China that illustrate the vitality and variety of the landscape and the ways that brands can benefit from this kind of sales model.

#ChoZan #ChinaMarketing #ChineseSocialMedia #ChinaDigital
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