Profile

Cover photo
Lela Phommasouvanh
Works at Apple Inc.
Lives in San Francisco, CA
498 followers|5,394 views
AboutPostsPhotosVideos

Stream

Lela Phommasouvanh

Shared publicly  - 
 
Nice recap on this morning's MozCon kick-off. I agree these are trends to watch.
 
5 Trends in the Search Marketing Industry: Rand Fishkin at MozCon

Opening remarks at #mozcon  2014 by +Rand Fishkin 

1. Expect more regulation. Unfortunately, most of the regulation of search does more to increase needless panic than to increase privacy.
2. "Inbound Marketing" is losing out to "Content Marketing" as the defining term of our industry
3. Google's penalties have taken a toll on spam, but hurt many businesses too.
4. We are nearing the end of SEO as a job title. From 2011 on less SEO is my job title, more "SEO is part of my job."
5. Google is shortening the searcher's journey. On the surface, this appears to hurt publishers, but the reality is probably more complicated. Possible positive: If this increases user addiction to searching, maybe creates a bigger pie for us all.

Two logical responses:

1) Diversify your traffic channels
2) Become more important to Google's searchers than Google traffic is to you.

(Personal note: nice to see out +Stone Temple Consulting site used as the example in Rand's MozBar slide!)

New at +Moz an Actin Dashboard in Moz Analytics.
6 comments on original post
2
Add a comment...
 
The live interview with +Brad Geddes is about to start. Woot!
 
Watch a Hangout on Air interview with PPC expert +Brad Geddes of +Certified Knowledge and submit your questions LIVE about Google's new AdWords enhanced campaigns on Tuesday, August 20.

Board member +Josh Braaten hosts this special preview of the upcoming +MnSearch event on August 28th, 2013 at the Day Block Event Center in Minneapolis.

Submit your questions during the Hangout on the Air in the Google+ event comments below.

Register for the 8/28 MnSearch event: http://mnsearch.eventbrite.com/
Hangout on Air Interview with Brad Geddes
Tue, August 20, 2013, 6:35 PM

21 comments on original post
2
Add a comment...
Have her in circles
498 people
Ian Lurie's profile photo
Amelie Collins's profile photo
Brandon Wentland's profile photo
Forest Taylor's profile photo
Kakie Fitzsimmons's profile photo
Steve Lubetkin's profile photo
Brett Lindenberg's profile photo
kelly smith's profile photo
Dan Auito's profile photo
1
Add a comment...
People
Have her in circles
498 people
Ian Lurie's profile photo
Amelie Collins's profile photo
Brandon Wentland's profile photo
Forest Taylor's profile photo
Kakie Fitzsimmons's profile photo
Steve Lubetkin's profile photo
Brett Lindenberg's profile photo
kelly smith's profile photo
Dan Auito's profile photo
Work
Occupation
Search Marketer
Employment
  • Apple Inc.
    SEO Manager for Apple Online Stores in Americas, present
  • FRWD Co.
    Engagement Manager, 2012 - 2014
  • FindLaw, a Thomson Reuters business
    Search Marketing Team Lead, 2007 - 2012
  • Arcstone Technologies
    Marketing Manager
Basic Information
Gender
Female
Story
Tagline
I heart search marketing
Bragging rights
I moved to SF... finally!
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Minneapolis, MN