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David Gaughran
2,103 followers -
Writer
Writer

2,103 followers
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David Gaughran's posts

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Taking a breather from the swamp, today's post is all about reader targeting, what happens when it goes wrong, and the framework I'm developing to help you get it right.

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On Friday, a book jumped to the #1 spot on Amazon, out of nowhere; it quickly became obvious that the author had used a clickfarm to gatecrash the charts.

The Kindle Store is officially broken.

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#FREE today: my novel based on the true story of the original soldier of fortune, the wonderfully named Lee Christmas.

Download here: http://smarturl.it/Merc
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I've been thinking a lot about reader targeting recently - I'm working on a couple of different books on the topic, as well as a workshop. Anyway, while it's great to look at good examples of reader targeting, sometimes you learn more from really bad examples. I shared one on Twitter just now that should serve as a cautionary tale of how a scattergun approach to marketing (and metadata!) can actually hurt your book:

https://twitter.com/DavidGaughran/status/885133611145588736

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Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it.

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FREE on Kindle for a limited time. Download here: http://smarturl.it/Lboy

Dublin, 1803: The fighting is over. Now all the rebels must hang.

"It was the kind of morning that made him wonder if God hated the Irish..."
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Fancy a #FREE short story about what happens when you leave a Geiger counter unattended? High concept, people...

Download here: http://smarturl.it/TrFree
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I mean it. 

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Liberty Boy - my novel of Robert Emmet's 1803 Dublin rebellion - is reduced to 99c (save $4!).

Amazon US: https://www.amazon.com/dp/B01JASKII6/?tag=lesgedi-20
Amazon UK: https://www.amazon.co.uk/dp/B01JASKII6/?tag=lesgedi-21
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Would you like a #free novel about the South American independence wars? OF COURSE YOU WOULD WHO AM I EVEN KIDDING. http://smarturl.it/FreeStorm
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