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Brian Freire
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Reasons I install Microsoft Silverlight
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The Secret Sauce of SEO (as told by Bing)

Search Engine Optimization (SEO) is the process of improving a website to make it more relevant to searchers and search engines.  At its very core, SEO is about improving usability on a website.  Let’s take a look at some of the big ticket topics.

I like +Duane Forrester a lot and there are a number of good points in this piece but there's a lot missing too in my view. 

So, SEO isn't about making a site more relevant, it's about making it more valuable. Those are different things, and usability is one way to increase value. 

SEO is about meeting query intent with relevance and value. Not only that but you need to research user syntax, which is different than keyword research. The latter gives rise to creating content to meet a phrase rather than an intent + a phrase. 

So, lots of good stuff here but it's tough to take it seriously given the do as I say not as I do approach. Is the Bing blog really optimized? Is it reaching the right users?

I'm probably being a nasty ol' buzzkill here because +Duane Forrester is one of the good guys, I know. But you learn so much from doing it. So I'd prefer to hear experiences from bestseotool.com instead. 

Am I the only one looking a little sideways at this?

#seo   #bing   #maybeineedtopowerdown  

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