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INTELSUITE
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Intelligence for everyone
Intelligence for everyone

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8 steps to monitor your competitors

When we consider monitoring a competitor for the first time, it could be difficult to decide where to start, what to monitor or what criteria to use. In this post we will show you the 8 steps you need to follow for proper monitoring of your competitors:

1. Web page

It seems obvious, but one of the places where we can find most information about a competitor is the official website. We should monitor the news section or the blog where they update the content, track the products they offer, features, prices (if present), etc. Moreover, it is a good place to detect if that competitor is present in social networks and have direct links to such accounts.

2. Social networks

Nowadays, organizations have a huge need to be present in social networks, as it is one of the main ways to "make noise" and attract potential customers. Also, if the organization wants to position itself as an expert in their industry, they must generate enough content to demonstrate their knowledge and worth.

3. Patents (Espacenet, WIPO, Google Patents…)

Patents are a very reliable information source about technological developments being implemented by competitors. In addition to specific developments, they offer a glimpse of the direction it is taking technologically.

4. European projects, public financing programs (CORDIS…)

In case that the organization to monitor participates in European projects or other public funding programs, you can find information about subsidies that have been granted, project themes and institutions with which they collaborate.

5. Identify “key” people of the organization and seek talks, conferences, publications…

Knowing who the key people of our competitor are, both at technological and commercial level, can lead to detect information that might otherwise have gone unnoticed. For example, it may happen that a patent does not include the name of the competitor, but if we know the name of technological leaders in our competitor, we can detect interesting patents. Another example is to detect congresses, conferences, lectures or publications in which these people are involved.

6. Knowingwhere andtowhom they sell

There are tools on the market (usually not free) that, monitoring the movements on ports and duty offices, are able to detect the movements of competitors in different countries. So, you can know in which countries and to which organizations your competitors sell their products.

7. Monitor their suppliers

If we know what the main suppliers of a competitor are, we can anticipate basing on their movements. Its situation, sales, movements, etc. can help us envision how their relationship with our competitor evolves.

8. Get fiscal information

There are multiple tools that offer information about taxation and other aspects of business, based on data from business registers. Thus, we can know the incomes of a competitor, how many people they have on staff or the evolution of these data.

If you want to monitor your competitors and do not know how, you can contact us and we will help you. Also, you can try a professional software like INTELSUITE for free requesting a demo.
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8 pasos para monitorizar a un competidor

Cuando nos planteamos vigilar a un competidor por primera vez, suele costar decidir por dónde empezar, qué monitorizar o qué criterios usar. En esta entrada te mostraremos los 8 pasos que tienes que seguir para una correcta vigilancia de tus competidores:
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What do you have to require your CI software vendor?

Choosing a provider for your Competitive Intelligence software is a decision that can generate many doubts; there are many options on the market and, at times, may seem similar. However, if you don’t want later surprises, there are aspects to consider when choosing a provider, such as the following:
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¿Qué le tienes que exigir a tu proveedor de software de IC?

Elegir un proveedor para tu software de Inteligencia Competitiva es una decisión que puede generar muchas dudas; existen múltiples opciones en el mercado y, en ocasiones, pueden parecer similares. Sin embargo, si uno no quiere sorpresas posteriores, hay aspectos que hay que tener en cuenta a la hora de elegir un proveedor, como son los siguientes:
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INTELSUITE is an initiative launched from the technology centre IK4-IDEKO that has proven experience in the field of competitive intelligence. Fruit of the activity carried out over the last 15 years, a competitive intelligence and technological surveillance tool has been created with cutting edge functions but reduced costs.
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¿Qué versión de INTELSUITE se adapta mejor a tu necesidades?

INTELSUITE se adapta a las necesidades de cualquier organización, gracias a sus diferentes versiones:
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El 28 de octubre estaremos en Madrid en una jornada con APD

El próximo 28 de octubre organizamos en Madrid una jornada junto con APD (Asociación para el Progreso de la Dirección) bajo el título “Inteligencia Colectiva y Gestión de la Innovación – Casos de éxito que están transformando organizaciones”. La jornada estará centrada en dos de las actividades que más practicidad y retorno generan dentro de los procesos de innovación: la inteligencia competitiva y la gestión de ideas.
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INTELSUITE will be at SCIP European Summit 2015

We are pleased to announce that INTELSUITE will be present at the most important Competitive Intelligence congress in Europe that will be held in Madrid from 3 to 5 of November. Our colleague Ander Azkarate will give a speech about the factors to consider when launching a CI Unit.
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