Profile

Cover photo
Carrie Schmeck
Works at Bizziwriter Content Marketing
Attended California State Universitiy, Sacramento
114 followers|8,353 views
AboutPostsYouTubeReviews

Stream

Carrie Schmeck

Shared publicly  - 
 
Inbound certified? Check. Just completed Hubspot Academy's Inbound Certification! Time well spent.
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
Libraries who embrace digital marketing best practices will keep and increase public awareness and library use. http://wp.me/P5YtVp-lX
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
Marketing for public libraries should not be a dirty word. Library marketing should introduce, inform and educate. http://wp.me/P5YtVp-lX
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
Editing Shasta EDC's outreach magazine on manufacturing and technology businesses based in the county reminds me that the North State (CA) isn't just about mountains and lakes -- it's a viable (and less expensive) location for cutting edge manufacturing and tech. http://www.shastaedc.org/
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
One of my own kids' favorite teachers! Brian never stops innovating for the betterment of his students. A STEAM champion, for sure.
Brian Grigsby, a Shasta High School science teacher, says he has always been fascinated by the world around him, and what makes it work. It’s this sense of curiosity and wonder that lead Grigsby to teach Earth Science, Physical Science and Biology from 1993 to 2000. In 2008, after several opportunities ...
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
A mom, a writer, a young adult daughter, and a chance to bear my heart. I'm proud of this piece and I'm not gonna lie: I cried when I wrote it. I cried when I read it. Hope you enjoy this piece of parenthood.
Who wouldn’t help a 2-year-old put on a shoe?
1
Nilesh Kapdi's profile photo
 
Hi Friend How Are You? So Nice Pic
Add a comment...
Have her in circles
114 people
Jennifer L. W. Fink's profile photo
Strategic Business Directs's profile photo
Edudemic's profile photo
Laura Christianson's profile photo
Tech Remedy's profile photo
Matt Morgan's profile photo
Stacey Cahill's profile photo
Doug Fountaine's profile photo
Cory Schmeck's profile photo

Carrie Schmeck

Shared publicly  - 
 
Made a much needed and long overdue update to my portfolio page. Take a look and let me know what you think. #contentmarketing  
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
That edge between interested, convinced, and purchase order is one-sided. Your side. It begs for proof. http://wp.me/p5YtVp-lE
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
Educators have been using design thinking for years. Read what content marketers can learn from the process.
1
Add a comment...

Carrie Schmeck

Shared publicly  - 
 
It is no surprise to me that Summer Odell, founder of Artesan Dance, has found success. I get to interview cool people all the time but some really stand out. She was one.
http://www.enjoymagazine.net/2014/01/24/beautiful-possibilities?tracking=related
Enjoy Magazine: Northern California Living
1
Add a comment...

Carrie Schmeck

commented on a video on YouTube.
Shared publicly  - 
1
Add a comment...
People
Have her in circles
114 people
Jennifer L. W. Fink's profile photo
Strategic Business Directs's profile photo
Edudemic's profile photo
Laura Christianson's profile photo
Tech Remedy's profile photo
Matt Morgan's profile photo
Stacey Cahill's profile photo
Doug Fountaine's profile photo
Cory Schmeck's profile photo
Work
Occupation
Content marketer | Communications Strategist | Marketing Copywriter
Skills
Content marketing planning and implementation, marketing campaign automation, promotional copywriting, feature writing
Employment
  • Bizziwriter Content Marketing
    Owner, 2001 - present
    Help small to mid-sized organization translate business goals into content marketing strategies through integrated plans that include: • Website content • Email marketing • Blogs • Social media • Sell sheets • Press releases • Newsletters • Corporate communications • Traditional media • Ghost writing • Product descriptions • Catalog summaries • Guest blogs • Original articles • Resumes and cover letters Effective business communication captures a brand and addresses pain points. My experience does just that. Call today at 530.638.3580 or email me: carrie@bizziwriter.com B2B, B2C, Education, Lifestyle, Healthcare Specialties include: emerging education trends, k-12, common core, professional development, small to mid-sized business, consumer behavior, entrepreneurship, healthcare services, communication, quick-serve restaurants, libraries, cycling, customer service, off-shore services
  • C2 Collaborative
    Director of Marketing, 2014 - 2015
    Established a digital and content marketing plan for this K-12 education technology and professional development provider, revised brand infrastructure, implemented social media identities, and developed email campaign strategies. Management level position reported to CEO and directed a small marketing team. • Content marketing strategy and development - wrote white papers, blog posts, promotional copy, sell sheets, email messages, landing pages and more • Brand infrastructure audit - redesigned, rebuilt, organized and rewrote company website, developed sell sheets, built a WooCommerce online store, and revised all corporate communications for branding, style and tone. • Email marketing - Chose email service provider, established brand through design templates, style and tone while developing multi-phased email campaigns for promotion and brand recognition. Unfortunately, it was too little too late for this company who closed in March 2015.
  • Shasta Public Libraries
    Director of Marketing, 2013 - 2014
    Initiated and built a marketing department and strategy to increase public awareness and library usage. Management level position reported to library director. • Marketing strategy – Moved library marketing from posters and bookmarks to a sophisticated content and digital marketing platform • Brand awareness and improvement – Increased awareness and online usage of library digital services • Email marketing – developed and implemented email campaigns. Built targeted lists. Established drip campaigns • Content marketing – included bi-weekly newspaper column, newsletters, website copy and email campaigns • Public outreach - participated in community groups and educational forums • School liaison - developed relationships with school districts and underserved populations.
Basic Information
Gender
Female
Story
Tagline
Content Marketer | Communications Strategist
Introduction
Dynamic marketing strategist with over 20 years of experience creating and executing results-focused multi-channel plans and brand visibility for small to mid-sized businesses.

As a content marketing professional, I’m driven by the belief that real people read websites, emails, white papers and blogs. They want value, knowledge and solutions over lofty corporate-speak and indulgent self-promotion. 

Let me help you establish a sustainable and scalable digital and content marketing strategy that challenges status quo.

Website content 
Email marketing
Blogs
Social media
Sell sheets
Press releases
Newsletters
Corporate communications 
Traditional media 
Ghost writing 
Product descriptions 
Catalog summaries
Guest blogs
Original articles
Resumes and cover letters

Effective business communication captures a brand and addresses pain points. 

My experience does just that.

Call today at 530.638.3580 or email me: carrie@bizziwriter.com

B2B, B2C, B2E, Education, Library marketing, Lifestyle, Healthcare

Specialties include: emerging education trends, k-12, common core, public libraries, professional development, small to mid-sized business, consumer behavior, entrepreneurship, healthcare services, communication, quick-serve restaurants, cycling, customer service, off-shore services





Bragging rights
President's Award for Department of the Year/Marketing/Sierra Central Credit Union
Education
  • California State Universitiy, Sacramento
    Business Marketing
Optimize Worldwide's services rock. They take over where my brain, or at least my capacity to understand the backend world of SEO, ends. What a relief to have experts doing the magical things I don't want to know about to optimize my website and blog. Thanks OW! Highly recommended.
Public - 3 months ago
reviewed 3 months ago
All about building cycling around the community. The store freely offers advice for improving riding experiences and becoming a better rider. Equipment is all top notch, road-tested, but accessibly priced.
Public - 2 years ago
reviewed 2 years ago
2 reviews
Map
Map
Map