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Mousumi Saha Kumar
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The following is excerpted from “Do You Have a Conversational Interface?” written by Bala Iyer, Andrew Burgert, and Gerald C. Kane and published in MIT Sloan Management Review on October 3, 2016. #Chatbots
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Brands across industries are adapting their mobile strategies to adopt the use of messaging chatbots to target and reach their customers.

With consumers spending ever-increasing amounts of time on messaging platforms, businesses looking to get close to their customers should look beyond mobile applications and websites to #chatbots.
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With consumers spending more time on messaging platforms, businesses looking to get close to their customers need to look beyond mobile apps and websites. Messaging #chatbots and smart agents allow brands to reach their customers where they spend most of their time.
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With voice emerging as the simplest way to interact with digital systems, it is easy to understand why you should learn how to create an Alexa Skill. In fact, it’s easy to see why Amazon Echo sales are taking off. Voice interactions make computer-related tasks such as searches simple and readily available to a broad audience of users, such as those with limited computer skills or the disabled. #AlexaSkill #AmazonEcho
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Well-known brands and businesses are tapping into the Alexa Skills market to improve their reach and grow. Do you want to compete in the same arena as big brand names, but not sure how to go about it? Creating a useful Alexa skill is one way to improve your brand’s reach. #AlexaSkills
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Prior to being available for consumers to be able to add to their Alexa-enabled device, Alexa skills must undergo a thorough certification process. While the process is straightforward, understanding its vagaries is a skill all of its own. How can you get your Alexa skill ready for certification? #AlexaSkills
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A survey of the Alexa skill library found that about 70 percent of the skills only had one or zero customer reviews. It’s possible that you could slave over developing one of the greatest skills to ever grace the Alexa library, only to find that absolutely no one has shown any interest in it. Part of this problem may be due to the skill itself, especially if it is similar to dozens (or even hundreds) of other types of skills that have been in the library longer. #AlexaSkill #Echodot
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Remember when the App Store was launched in 2008? The response from companies ran the gamut, from completing ignoring it to viewing it as a vital part of their offerings. The Alexa skill library is now at an inflection point. Voice-enabled services are the future, so companies that get in on the ground level expose themselves to a world of novel opportunities. #Alexaskill #Voicebot
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With sales of the Amazon Echo skyrocketing, more users are tapping into the Alexa skills library to build out competencies for their devices. There are skills that help you pay your bills, turn on your air conditioning, ring Uber, find your phone, pick a movie and play choose-your-own-adventure games. #AmazonEcho
#AlexaSkills
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Are you thinking through your strategy for building an Alexa skill? Well, more than four billion users interact with messaging apps on a regular basis, and 65 percent of customers prefer to contact a business via app, meaning that businesses have better access to customers when they utilize tools such as chatbots. #AlexaSkills, #AmazonAlexa
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