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Zara Altair
10,059 followers -
Your Voice in Words - Semantic Writing
Your Voice in Words - Semantic Writing

10,059 followers
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The Answer in the Question

Tips to refine content for today's search queries.
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Caramel Apple Drip Cake

Apple spice cake with cream glaze, caramel drip, and candied walnuts. Even though the days are getting longer, it is still wintry and rainy here. This cake celebrates the joys of staying cozy.

Share it with friends as you read +David Amerland's Sunday Read: Tribal Connections_ http://bit.ly/2X9CWS4 and stay intentionally human as you connect.
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What Is Intent-Based Content?
The Customer is Looking for What You Have

The way your customer searches for information has changed from entering one keyword. The change is big and effects how your business presents content. Mobile devices like phones and tablets allow consumers to be mobile. And, these devices allow them to ask question with their voice, without typing one word.

When people ask a question with their voice they use longer phrases and speak in natural language. A keyword may be hidden in there, but consumers think in phrases, not individual words.

The phrases consumers use express their intent. Intent implies purpose, and emotions drive purpose. Your content needs to address those emotions.
What is Intent-Based Content?
What is Intent-Based Content?
zaraaltairwrites.com
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Supercharge Your Author Career with a Series

Creating a series can boost your author career and simplify your novel writing. You’ll create benefits as a writer and increase your marketing power. Read on to discover the full benefits of writing a series.
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Enable Browser Notifications on Phots, YouTube, and Google+

Enable your browser notifications now. Become accustomed to receiving them before the notification bell goes away on Google+.

H/T +Peggy K
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Study Shows the Success of Content Marketing

Supportive news for content marketers. The work you do supports business.
Customer acquisition through content is 30% more successful than paid and builds 67% more leads.
Watch the video for more supportive findings.
H/T +Stone Temple
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Chocolate Brownie Hearts with Chocolate Ganache
Heart-shaped brownies topped with chocolate ganache. Drizzle or coat - your choice.

You’ll want some reassurance as you read +David Amerland's thoughtful questions about pain in this week’s Sunday Read: Pain http://bit.ly/2I3NqyZ Discover that empathy and even sex can help alleviate pain.

What could be better than heart-shaped brownies delivered with love.
Chocolate Valentine Hearts
Chocolate Valentine Hearts
kingarthurflour.com
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Communication on the Web
+Teodora Petkova and +David Amerland in conversation.

not all connections are equal
everything depends on context and culture
Identity - part of an evolving conversation

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Keep Going!
Anthony Hopkins on doing.

H/T +George Kozi
Take a few minutes and listen to Sir Anthony Hopkins. It's interesting.
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Should shares, testimonials, and pie charts go poof?
H/T +Randy Milanovic

Thoughts on the ups and downs of dealing with social proof and why we all need it.
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