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Results Based SEO for Roofing Contractors
Results Based SEO for Roofing Contractors

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What Happens When You Charge Higher Prices For Repairs

New Pricing Strategy for Roof Repairs

 

Today I want to talk about sharing some information I came across that is regarding one of the biggest dilemmas or questions in the roofing industry across the board, and that is basically the fact that everybody wants replacements, right, every roofer out there want more roof replacements. When they are buying leads, they don’t want to buy repairs, nobody wants to deal with them, right, the profit margins are shorter, etc. Now reason I came across several people, right. This is a group of roofers that, for one of the first time that I’ve seen that they are only doing repairs, meaning they do roof replacements, but they do not mind getting roof repair jobs at all because they have a system in place that they go get their foot in the house for the repair, but builds a book of business and really does their whole sales process after it’s really built like that.

So, I got the chance to talk with them and I’m going to be sharing, you know, some of the things I got out for them. I just want to make that clear, I’m not a roofer, I don’t want to come off sounding like I know about the industry, I never saw a hammer before, but I do talk to roofers on a day to day basis and sometimes they come across a unique ones or you know, people who are really doing something clever in the market are very you know, up there in their own angle, so that’s what I share. All right, so without further ado, let’s get into it.

Let’s Get Into It

This is the whole idea of that, right, it’s pretty simple. With repairs, it goes like this. Whenever a homeowner calls a roofing contractor, right, 9 times out of 10 they’re hoping that it’s a repair, right, they see their shingles missing, they’re hoping that all it takes is a small repair, but once you get into the house, you realize that it, you know, if you can sell them or you realize that there’s a big problem, whatever it is, then you can sway them towards a replacement. But this is the thing, if the thing they’re choosing between is laid out like this, the following, which is, ‘’hey Mr. Homeowner, you can choose a replacement and it’s going to be $10,000 or we can just do a temporary patch that’s going to hold you for the next couple of years and that’s only going to cost you $450’’. They’re always going to take the repair, right? Because; that’s the way — like it’s a big difference between the two, they might as well just see what happens and get the repair right now at least the leak will stop and then go about their day.

The Right Angle

But what this company was doing, aside from their sales strategy, which is very unique which I’ll share sometime in the near future, but just the angle they’re coming from was this, they get into the house, they go for the repair, but then the options they give is this, hey Mr. Homeowner, would you like a repair which is going to cost you $2,500 or a replacement that’s going to cost you $10,000, right. Once you price it high, they’re saying anywhere from $25 to $3,800, right, that price point. And you’re not just trying to price it high for the sake of pricing high. You see what’s around the problem. Like let’s say if just a shingle, you see a lot of times apparently from what they tell me that it’s probably water damage on there, maybe their gutters are not good. So you bundle it all together, sell it really well for a decent chunk of money, right? And anywhere around $2,500 to $3,800 because; once you get in that price range, then it becomes kind of questionable, right, $400, $500 or $10,000, they’ll choose this.

But if it’s around one third of the price to just get a temporary pass that could break anytime or get the whole thing renovated, renewed, and brand new put on, then they could look to get the entire replacement, especially if you have financing, etc.

So just wanted to share that, you know, this is an angle and this is one of the biggest problems many roofing contractors have, I believe, like you’re letting go of all the cheaper leads, right, the leads that have come cheaply to you and you don’t want them, nobody wants them, so you’re passing up on them as well, because everybody wants to replacement, you’re paying so much for high quality, not high quality, but higher end expensive leads and you know, there’s ways to do it more efficiently from what it seems, right.

So comment below, this is probably a pretty controversial topic right here, but if you guys have any experience, I would love to hear it.

 

 

The post What Happens When You Charge Higher Prices For Repairs appeared first on Roofing SEO & Marketing for Roofing Contractors - Shibga Media.

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What Happens When You Charge Higher Prices For Repairs

New Pricing Strategy for Roof Repairs

 

Today I want to talk about sharing some information I came across that is regarding one of the biggest dilemmas or questions in the roofing industry across the board, and that is basically the fact that everybody wants replacements, right, every roofer out there want more roof replacements. When they are buying leads, they don’t want to buy repairs, nobody wants to deal with them, right, the profit margins are shorter, etc. Now reason I came across several people, right. This is a group of roofers that, for one of the first time that I’ve seen that they are only doing repairs, meaning they do roof replacements, but they do not mind getting roof repair jobs at all because they have a system in place that they go get their foot in the house for the repair, but builds a book of business and really does their whole sales process after it’s really built like that.

So, I got the chance to talk with them and I’m going to be sharing, you know, some of the things I got out for them. I just want to make that clear, I’m not a roofer, I don’t want to come off sounding like I know about the industry, I never saw a hammer before, but I do talk to roofers on a day to day basis and sometimes they come across a unique ones or you know, people who are really doing something clever in the market are very you know, up there in their own angle, so that’s what I share. All right, so without further ado, let’s get into it.

Let’s Get Into It

This is the whole idea of that, right, it’s pretty simple. With repairs, it goes like this. Whenever a homeowner calls a roofing contractor, right, 9 times out of 10 they’re hoping that it’s a repair, right, they see their shingles missing, they’re hoping that all it takes is a small repair, but once you get into the house, you realize that it, you know, if you can sell them or you realize that there’s a big problem, whatever it is, then you can sway them towards a replacement. But this is the thing, if the thing they’re choosing between is laid out like this, the following, which is, ‘’hey Mr. Homeowner, you can choose a replacement and it’s going to be $10,000 or we can just do a temporary patch that’s going to hold you for the next couple of years and that’s only going to cost you $450’’. They’re always going to take the repair, right? Because; that’s the way — like it’s a big difference between the two, they might as well just see what happens and get the repair right now at least the leak will stop and then go about their day.

The Right Angle

But what this company was doing, aside from their sales strategy, which is very unique which I’ll share sometime in the near future, but just the angle they’re coming from was this, they get into the house, they go for the repair, but then the options they give is this, hey Mr. Homeowner, would you like a repair which is going to cost you $2,500 or a replacement that’s going to cost you $10,000, right. Once you price it high, they’re saying anywhere from $25 to $3,800, right, that price point. And you’re not just trying to price it high for the sake of pricing high. You see what’s around the problem. Like let’s say if just a shingle, you see a lot of times apparently from what they tell me that it’s probably water damage on there, maybe their gutters are not good. So you bundle it all together, sell it really well for a decent chunk of money, right? And anywhere around $2,500 to $3,800 because; once you get in that price range, then it becomes kind of questionable, right, $400, $500 or $10,000, they’ll choose this.

But if it’s around one third of the price to just get a temporary pass that could break anytime or get the whole thing renovated, renewed, and brand new put on, then they could look to get the entire replacement, especially if you have financing, etc.

So just wanted to share that, you know, this is an angle and this is one of the biggest problems many roofing contractors have, I believe, like you’re letting go of all the cheaper leads, right, the leads that have come cheaply to you and you don’t want them, nobody wants them, so you’re passing up on them as well, because everybody wants to replacement, you’re paying so much for high quality, not high quality, but higher end expensive leads and you know, there’s ways to do it more efficiently from what it seems, right.

So comment below, this is probably a pretty controversial topic right here, but if you guys have any experience, I would love to hear it.

 

 

The post What Happens When You Charge Higher Prices For Repairs appeared first on Roofing SEO & Marketing for Roofing Contractors - Shibga Media.
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Roofing Company Names – How To Choose A Proper Roofing Domain & Google Listing

How To Choose Your Roofing Name

 

What’s up guys, Shib here! Today, I’m going to be going through the most important things you’re going to have to know when you’re choosing your business name. It’s something that could be very emotional for a lot of business owners and for a lot of people is straightforward. The main thing, the two main things we’re going to be contemplated between is the domain and Google listing name. These two do not have to be the same things but there are some things that you should follow which makes it first of all favorable in search engines so it helps you rank in the search engines as well as for the long term you want to make brand able so let’s get into it.

The first thing I’m going to talk about is the domain, “what domain are you going to choose?” So, just so we know the difference between the two guys the domain does not have to be the same as Google listing name. The Google listing name, if I can open my browser you can see, these are the business names these are the Google listing names that are coming up, right! This is your business name whatever you put in your listing name is going to be the business name, you’re going to be consistently true for all your other platforms, Yelp, Home Advisor whatever else you want to get into.

This name is going to be consistent so that is your business name but your domain name does not have to be a business name what I recommend the domain for your roofing website should be named the most search volume keyword  or roofing keyword for your city. That is, you know available if you can get that and also if you can get the shortest keyword so let me show you what I mean if I go to the public data right now the Google Keyword Planner to find out what is it people are searching for when they’re looking for roofers around Brooklyn.

The first thing I looked at Brooklyn, okay you see that this is a good keyword Roofing Contractor Brooklyn but there are 70 people; 70 people every single month search for roofers around Brooklyn using this one phrase. Not the best because it’s pretty long and we have better options compared to something like this roof in Brooklyn, it shorter and it has what almost five-six times more the search volume, right 480 people searches every single month. If we were to get out go out there and get roofingbrooklyn.com that would be a win okay, right off the back to say the least l will give you an advantage. Now, a lot of times it’s not available these kinds of domains get picked up a long time ago let’s say because; people know the value in this but not to worry not all the variations are picked up by the tool. For example, if you go to let’s say a different variation of this let’s say roofers Brooklyn you can see that also right around 480 search volume.

It’s different than roofing in Brooklyn you know but it has still the same amount of search volume so you can go get roofersbrooklyn.com and just so you guys know there’s no ranking difference between .com, .net, .org.  It’s just something that we have gotten accustomed to liking okay people like .com because it’s the most common one but in terms of actually ranking Google there’s no difference of whatsoever so roofersbrooklyn.com would also be just as valuable as  roofersbrooklyn.com.  Now, that we got our domain and I put that here roofingbrooklyn.com it’s short and has search volume, right! even if contractors Brooklyn had 480 search volume Roofing Brooklyn would be better making that clear.

The next thing we’re going to be thinking about is Brooklyn roofer now this is where it gets a little interesting because back in the day and back in the day I mean even a year ago year ago 2016/17 up until then it used to be completely fine to go directly for your exact match domain name for your listing name.

Meaning; if you are going for roofers Brooklyn for your naming your entire business exactly that roofers Brooklyn was fine but we are coming to realize now that there’s a high chance Google is going to crack down this on the future. It has happened with organic now it’s going to be left for Google to catch up for maps. Meaning that Google does not like when we are trying to gain the system by going for exactly the business that the most search volume keywords and naming our entire business after that. Right! it’s gaming the system and that’s not you’re that we chose that business name we won’t share because it has search volume and we’re trying to name everything just because of that.

 

So, Google just does not like things when we do it just because of certain things in their algorithm. If you look at what is one of their biggest fears it is other companies, other people from other countries just creating these listing names and using the best lead generation websites. They’re not local businesses they’re somewhere else maybe not even in this country and they’r…
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Roofing Company Names – How To Choose A Proper Roofing Domain & Google Listing

How To Choose Your Roofing Name

 

What’s up guys, Shib here! Today, I’m going to be going through the most important things you’re going to have to know when you’re choosing your business name. It’s something that could be very emotional for a lot of business owners and for a lot of people is straightforward. The main thing, the two main things we’re going to be contemplated between is the domain and Google listing name. These two do not have to be the same things but there are some things that you should follow which makes it first of all favorable in search engines so it helps you rank in the search engines as well as for the long term you want to make brand able so let’s get into it.

The first thing I’m going to talk about is the domain, “what domain are you going to choose?” So, just so we know the difference between the two guys the domain does not have to be the same as Google listing name. The Google listing name, if I can open my browser you can see, these are the business names these are the Google listing names that are coming up, right! This is your business name whatever you put in your listing name is going to be the business name, you’re going to be consistently true for all your other platforms, Yelp, Home Advisor whatever else you want to get into.

This name is going to be consistent so that is your business name but your domain name does not have to be a business name what I recommend the domain for your roofing website should be named the most search volume keyword  or roofing keyword for your city. That is, you know available if you can get that and also if you can get the shortest keyword so let me show you what I mean if I go to the public data right now the Google Keyword Planner to find out what is it people are searching for when they’re looking for roofers around Brooklyn.

The first thing I looked at Brooklyn, okay you see that this is a good keyword Roofing Contractor Brooklyn but there are 70 people; 70 people every single month search for roofers around Brooklyn using this one phrase. Not the best because it’s pretty long and we have better options compared to something like this roof in Brooklyn, it shorter and it has what almost five-six times more the search volume, right 480 people searches every single month. If we were to get out go out there and get roofingbrooklyn.com that would be a win okay, right off the back to say the least l will give you an advantage. Now, a lot of times it’s not available these kinds of domains get picked up a long time ago let’s say because; people know the value in this but not to worry not all the variations are picked up by the tool. For example, if you go to let’s say a different variation of this let’s say roofers Brooklyn you can see that also right around 480 search volume.

It’s different than roofing in Brooklyn you know but it has still the same amount of search volume so you can go get roofersbrooklyn.com and just so you guys know there’s no ranking difference between .com, .net, .org.  It’s just something that we have gotten accustomed to liking okay people like .com because it’s the most common one but in terms of actually ranking Google there’s no difference of whatsoever so roofersbrooklyn.com would also be just as valuable as  roofersbrooklyn.com.  Now, that we got our domain and I put that here roofingbrooklyn.com it’s short and has search volume, right! even if contractors Brooklyn had 480 search volume Roofing Brooklyn would be better making that clear.

The next thing we’re going to be thinking about is Brooklyn roofer now this is where it gets a little interesting because back in the day and back in the day I mean even a year ago year ago 2016/17 up until then it used to be completely fine to go directly for your exact match domain name for your listing name.

Meaning; if you are going for roofers Brooklyn for your naming your entire business exactly that roofers Brooklyn was fine but we are coming to realize now that there’s a high chance Google is going to crack down this on the future. It has happened with organic now it’s going to be left for Google to catch up for maps. Meaning that Google does not like when we are trying to gain the system by going for exactly the business that the most search volume keywords and naming our entire business after that. Right! it’s gaming the system and that’s not you’re that we chose that business name we won’t share because it has search volume and we’re trying to name everything just because of that.

 

So, Google just does not like things when we do it just because of certain things in their algorithm. If you look at what is one of their biggest fears it is other companies, other people from other countries just creating these listing names and using the best lead generation websites. They’re not local businesses they’re somewhere else maybe not even in this country and they’r…
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On-Page Optimization For Roofing Contractors (Step-By-Step 2018)

On Page Optimization with Shibga Media

Hey! Guys, how are you doing? It’s Shib here. Today in this beautiful Sunday morning, we’re going to go through some solid on-page optimization techniques for roofing contractors. I have it all listed out here step by step, so we’re going to be going through it [on page optimization] to do proper SEO for roofers. Now, before I get in just a little disclaimer, the example website that we are going to be referring to is not my client it’s just somebody we’re going to be looking forward to. Somebody, I did some work for in the beginning stages to get some reviews and exchange some information. So, it’s a great website for us to look at but everything that I’m about to show you here is not fully complete on here but nevertheless, it’s about 85, 90% complete. So, it’ll be some good way for you to see exactly how it looks like when these steps are actually done on a real website. After these steps you;ll be on  your way to doing effective work for your Roofing Contractor Marketing. Okay! So, having that said, let’s get into. The first thing, the title tag so let’s look at the title tag. The title tag is going to be on WordPress right here, for us it’s Fairfield Roofing Contractor – Valley Roofing and Siding Inc. Fairfield CT.

Now, few things are here right, there are different things you can do with the title tag and you can also add a few more characters here. We’re not taking full advantage of the space here but one of the main things you want to do, the main pointers in the title tag is you want to get the major. The trophy keyword first thing first com, for example, for them, they are a roofing contractor in Fairfield. So, there are a few ways you can go to it Roofing Fairfield CT, Roofing Contractors Fairfield CT, Roofers in Fairfield CT this one I believe has the more search volume. If I search this in Google right now… if I search this in right now this one, I think has like 90 or a 100 search volume in of itself so that’s the one we usually want to go for so what I can do is just for now I can change that and that’ll be fine. Fairfield Roofing Contractor roofing Fairfield Connecticut I’ll spell it out the reason because I don’t want to say put the same state variation in the title two times in the title two times, okay.

Alright guys, I think I got it enough so they’ll at least give me the corrected version alright so you get my point right, roofing Connecticut. Roofing Fairfield Connecticut- Valley roofing and siding Fairfield CT now you might be thinking why am I putting Fairfield again here because usually it’s not a good thing to do, to stuff keywords like that but the listing name is valued for siding Fairfield CT. So, if you go and check this listing out that is their listing name right so in that case it’s kind of fine it’s still not the best it still should be, we could go get away with just value if again in Fairfield Valley Roofing and siding Inc. but we’ll put the Fairfield city in there, it’s fine.

There we go with our title tag, the next thing we’re going to be going for is; the Meta tag. So, that’s all the way in the bottom of the page so I use Yoast. Yoast is like my go-to plugin for these kinds of activities for on-page optimization so I recommend it all the time. It’s one of the basic go-to once but if you look at it my meta description is basically if you are looking for a good roofing contractor who is locally well-known and reputable, call value roofing and siding today and I put the phone number that’s pretty much it. I get the keyword in there which is the main category keyword roofing contractor and then I try to get one or two roofing keywords that homeowners sometimes type in before they… when they’re looking for roofers. There could be reputable Roofing Contractor near me, might be trusted, might be a cheap sometimes they do that local.

 

So local is in there, reputable is in there, phone numbers in there so on the search page when people are looking for it they can possibly see the phone number right in there and actually, to be honest sometimes it’s good to have this phone number right on. You can put the phone number right here sometimes 203 but I think I’m going to run out of space so never mind. If your name is not so big sometimes you can put the phone number right here and people will be having a chance to call you before they even click on the website; it’s a good technique but anyways that’s all I do for the Meta Description.  You can add a bit more if you want but as long as you get a few keywords in there with the main keyword and you’re good to go.

Title H1 tag all the way at the top I’m going to be doing H1 tags right here again I’m getting the main category keyword in there, Roofing Contractor main service keyword and then in Fairfield Connecticut. Usually, I like to switch it around a bit from what we did for the title because other…
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On-Page Optimization For Roofing Contractors (Step-By-Step 2018)

On Page Optimization with Shibga Media

Hey! Guys, how are you doing? It’s Shib here. Today in this beautiful Sunday morning, we’re going to go through some solid on-page optimization techniques for roofing contractors. I have it all listed out here step by step, so we’re going to be going through it [on page optimization] to do proper SEO for roofers. Now, before I get in just a little disclaimer, the example website that we are going to be referring to is not my client it’s just somebody we’re going to be looking forward to. Somebody, I did some work for in the beginning stages to get some reviews and exchange some information. So, it’s a great website for us to look at but everything that I’m about to show you here is not fully complete on here but nevertheless, it’s about 85, 90% complete. So, it’ll be some good way for you to see exactly how it looks like when these steps are actually done on a real website. After these steps you;ll be on  your way to doing effective work for your Roofing Contractor Marketing. Okay! So, having that said, let’s get into. The first thing, the title tag so let’s look at the title tag. The title tag is going to be on WordPress right here, for us it’s Fairfield Roofing Contractor – Valley Roofing and Siding Inc. Fairfield CT.

Now, few things are here right, there are different things you can do with the title tag and you can also add a few more characters here. We’re not taking full advantage of the space here but one of the main things you want to do, the main pointers in the title tag is you want to get the major. The trophy keyword first thing first com, for example, for them, they are a roofing contractor in Fairfield. So, there are a few ways you can go to it Roofing Fairfield CT, Roofing Contractors Fairfield CT, Roofers in Fairfield CT this one I believe has the more search volume. If I search this in Google right now… if I search this in right now this one, I think has like 90 or a 100 search volume in of itself so that’s the one we usually want to go for so what I can do is just for now I can change that and that’ll be fine. Fairfield Roofing Contractor roofing Fairfield Connecticut I’ll spell it out the reason because I don’t want to say put the same state variation in the title two times in the title two times, okay.

Alright guys, I think I got it enough so they’ll at least give me the corrected version alright so you get my point right, roofing Connecticut. Roofing Fairfield Connecticut- Valley roofing and siding Fairfield CT now you might be thinking why am I putting Fairfield again here because usually it’s not a good thing to do, to stuff keywords like that but the listing name is valued for siding Fairfield CT. So, if you go and check this listing out that is their listing name right so in that case it’s kind of fine it’s still not the best it still should be, we could go get away with just value if again in Fairfield Valley Roofing and siding Inc. but we’ll put the Fairfield city in there, it’s fine.

There we go with our title tag, the next thing we’re going to be going for is; the Meta tag. So, that’s all the way in the bottom of the page so I use Yoast. Yoast is like my go-to plugin for these kinds of activities for on-page optimization so I recommend it all the time. It’s one of the basic go-to once but if you look at it my meta description is basically if you are looking for a good roofing contractor who is locally well-known and reputable, call value roofing and siding today and I put the phone number that’s pretty much it. I get the keyword in there which is the main category keyword roofing contractor and then I try to get one or two roofing keywords that homeowners sometimes type in before they… when they’re looking for roofers. There could be reputable Roofing Contractor near me, might be trusted, might be a cheap sometimes they do that local.

 

So local is in there, reputable is in there, phone numbers in there so on the search page when people are looking for it they can possibly see the phone number right in there and actually, to be honest sometimes it’s good to have this phone number right on. You can put the phone number right here sometimes 203 but I think I’m going to run out of space so never mind. If your name is not so big sometimes you can put the phone number right here and people will be having a chance to call you before they even click on the website; it’s a good technique but anyways that’s all I do for the Meta Description.  You can add a bit more if you want but as long as you get a few keywords in there with the main keyword and you’re good to go.

Title H1 tag all the way at the top I’m going to be doing H1 tags right here again I’m getting the main category keyword in there, Roofing Contractor main service keyword and then in Fairfield Connecticut. Usually, I like to switch it around a bit from what we did for the title because other…
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Top Roofing Directories For SEO & Brand Visibility – Revised 2018

Directories for Roofing Contractors

 

Hey! How are you guys doing! Shib here.

Today, I want to talk to you guys about directories. Something that’s been taking a massive shift in the last two years, especially last year, 2017, in how it affects your local business as a local roofing contractor and where you should be listed and giving more emphasis for your business.

So let’s get some things out of the way in the beginning. When we look for roofers right now. Let’s do my area, roofing New Rochelle. It’s an understanding that it is getting exceedingly more and more difficult, well, this is now looked upon as an exception almost nowadays.Getting proper citations is one of the first things a new roofing business should do to lay their foundation for proper roofing contractor marketing. But it is getting exceedingly more and more difficult to outrank organically listings like Home Advisor, Yelp. Porch, going on.

And this has been an uphill battle amongst many SEOs. I mean, most SEO companies in our understanding are not able to even get you on the first page for even low competition keywords. But even amongst decent SEO companies, it has been an uphill battle because people a lot of times still try to organically outrank these top directories.

Now, there are many reasons why that should not be the priority in our campaign. Other than the fact that Google already set it out there that they are going to start getting more relevance to, favor these large directories because it just caters to the user better when somebody searches, roofers in New Rochelle, roofers in Westchester, a lot more often than that, these homeowners are looking for a good way to judge multiple roofing contractors in one interface.

And our website does not do that. Our website is for us. So Google will already, especially organically, cater to these large directories. Home Advisor in Google’s eye does a great job in showing that look, these are the local roofers that are doing good. So they are going to be winning in this race at least for the next, from what I can predict for the next couple of years, until another directory makes massive shifts and they take the lead, they’re going to start dominating a bit more than other especially when they are kind of the owners of most of the top big ones anyways.

 

Roofing Directories

Shibga Media
20 Union St New Rochelle, NY 10805
(347) 920-9521
https://buff.ly/2qOJFln 

 

 

So that being said, again, I keep coming back to this too many times but I don’t want to make this video about the maps and stuff. But maps is where we want to go for the main keywords. Make sure that is where our priority is. But that does not mean that we should not be in any of these places. It means that we should be available in every one of them. So if you do some quick search, in like major cities roofing, like who comes in the first page, it is easy that it is the same businesses, the top 10 businesses that comes up is somewhat going to be Home Advisor, Yelp, Angie’s List, BBB, Yellow Pages, Prime Buyers, Porch, Yellow Book, and Houzz.

In my experience, it has been pretty much consistent across the board. So it is our responsibility to have accounts with them. It doesn’t mean you have to be paying customers for them. But it does mean you should take advantage of their free listing to the fullest. Emphasis to the fullest. I am not talking about just going there, getting a listing, and that’s it. And then you just fill out some information. I’m talking put up pictures, make sure if you can, your pictures should be geo coded. Put up descriptions. Unique descriptions. Not just like the casual one you want to put, copy and paste all of them. Unique descriptions. Pictures, descriptions, links, fill them out.Most directories do not allow a lot of keywords, so it is best if you do a solid roofing keyword research before hand so you know which ones to include. Make sure the citations have a link to your roofing website. If that badge is insurance, it has to have slot of what kind of work you do, do you do shingles, do you do that, all that kind of stuff, fill it out exactly what kind of payments you take, all the way through. Furthermore, if you are filling out one of the top roofing directories, then make sure to have a solid plan to generate reviews on it. Getting good roofing directories properly filled is the first step for you to rank in the Google maps 3 pack.

For Home Advisor, it shoots to 100%. Shows a profile how much of it is complete, most people that I talk to, I look into their account, it is 20, 30%, it should be a hundred. It should be 99, 100%. It should be very full. That has a direct relationship on how Home Advisor treats you. They may not say you do, the reception is over the phone may not know they do, but they are a search engine just like Google.com.

Home Advisor is also trying to be a search engine but for …
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Top Roofing Directories For SEO & Brand Visibility – Revised 2018

Directories for Roofing Contractors

 

Hey! How are you guys doing! Shib here.

Today, I want to talk to you guys about directories. Something that’s been taking a massive shift in the last two years, especially last year, 2017, in how it affects your local business as a local roofing contractor and where you should be listed and giving more emphasis for your business.

So let’s get some things out of the way in the beginning. When we look for roofers right now. Let’s do my area, roofing New Rochelle. It’s an understanding that it is getting exceedingly more and more difficult, well, this is now looked upon as an exception almost nowadays.Getting proper citations is one of the first things a new roofing business should do to lay their foundation for proper roofing contractor marketing. But it is getting exceedingly more and more difficult to outrank organically listings like Home Advisor, Yelp. Porch, going on.

And this has been an uphill battle amongst many SEOs. I mean, most SEO companies in our understanding are not able to even get you on the first page for even low competition keywords. But even amongst decent SEO companies, it has been an uphill battle because people a lot of times still try to organically outrank these top directories.

Now, there are many reasons why that should not be the priority in our campaign. Other than the fact that Google already set it out there that they are going to start getting more relevance to, favor these large directories because it just caters to the user better when somebody searches, roofers in New Rochelle, roofers in Westchester, a lot more often than that, these homeowners are looking for a good way to judge multiple roofing contractors in one interface.

And our website does not do that. Our website is for us. So Google will already, especially organically, cater to these large directories. Home Advisor in Google’s eye does a great job in showing that look, these are the local roofers that are doing good. So they are going to be winning in this race at least for the next, from what I can predict for the next couple of years, until another directory makes massive shifts and they take the lead, they’re going to start dominating a bit more than other especially when they are kind of the owners of most of the top big ones anyways.

 

Roofing Directories

Shibga Media
20 Union St New Rochelle, NY 10805
(347) 920-9521
https://buff.ly/2qOJFln 

 

 

So that being said, again, I keep coming back to this too many times but I don’t want to make this video about the maps and stuff. But maps is where we want to go for the main keywords. Make sure that is where our priority is. But that does not mean that we should not be in any of these places. It means that we should be available in every one of them. So if you do some quick search, in like major cities roofing, like who comes in the first page, it is easy that it is the same businesses, the top 10 businesses that comes up is somewhat going to be Home Advisor, Yelp, Angie’s List, BBB, Yellow Pages, Prime Buyers, Porch, Yellow Book, and Houzz.

In my experience, it has been pretty much consistent across the board. So it is our responsibility to have accounts with them. It doesn’t mean you have to be paying customers for them. But it does mean you should take advantage of their free listing to the fullest. Emphasis to the fullest. I am not talking about just going there, getting a listing, and that’s it. And then you just fill out some information. I’m talking put up pictures, make sure if you can, your pictures should be geo coded. Put up descriptions. Unique descriptions. Not just like the casual one you want to put, copy and paste all of them. Unique descriptions. Pictures, descriptions, links, fill them out.Most directories do not allow a lot of keywords, so it is best if you do a solid roofing keyword research before hand so you know which ones to include. Make sure the citations have a link to your roofing website. If that badge is insurance, it has to have slot of what kind of work you do, do you do shingles, do you do that, all that kind of stuff, fill it out exactly what kind of payments you take, all the way through. Furthermore, if you are filling out one of the top roofing directories, then make sure to have a solid plan to generate reviews on it. Getting good roofing directories properly filled is the first step for you to rank in the Google maps 3 pack.

For Home Advisor, it shoots to 100%. Shows a profile how much of it is complete, most people that I talk to, I look into their account, it is 20, 30%, it should be a hundred. It should be 99, 100%. It should be very full. That has a direct relationship on how Home Advisor treats you. They may not say you do, the reception is over the phone may not know they do, but they are a search engine just like Google.com.

Home Advisor is also trying to be a search engine but for …
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