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Nilesh Kindarle
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Millions of consumers are facing gut and digestive health disorders which provides business opportunities for dietary supplement producers looking to provide effective products that can help manage illness and intolerances, as well as promote overall health. Global demand for probiotics is predicted to grow at a CAGR of 6.8% from 2013 to 2018. The gastrointestinal health supplement category saw $1.4 billion in consumer sales in 2011, a 14% percent increase over the previous year. 

The regulatory environment is difficult and the industry is daring flexible interpretations of the regulations in certain regions. Manufacturers will need to consult with local authorities before making a decision on how to represent probiotics or prebiotics on labels. However, a lack of understanding amongst the public regarding fiber importance in the diet, and how much fiber should be consumed on a daily basis, remains a communication hurdle for product manufacturers. 
Certain polyphenols seem to act as prebiotic-type substances and offers innovation opportunities for the industry. Additionally, some phenolic acids affect the expression and activity of enzymes involved in the production of inflammatory mediators thought to be important in the development of gut disorders, including colon cancer. Another prospect group of ingredients are dietary enzymes targeting a wide range of digestive health issues. As consumer awareness for this unique category of dietary supplements grows, companies could begin to combine enzymes with other nutrients that can enhance beneficial effects in the gut.

It is expected that major industry participants such as Nestec SA (Switzerland), Alimentary Health Limited, and Nutrica NV will increase their RandD efforts to develop new products and new product applications, along with their approval in various geographic regions to gain a competitive edge. Universities and other small organizations and companies around the world also play a dynamic role in the development of the industry.

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Ahhh! Springtime!

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Global Animal Healthcare Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2019
ResearchMoz
announces that it has published a new study Global Animal Healthcare
Market - Industry Analysis, Market Size, Share, Growth, Trends and
Forecast, 2014 - 2019 This
report is a study of the animal healthcare market, its present and
forecast positi...

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Global Enterprise Search Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019
ResearchMoz announces that it has
published a new study Global Enterprise Search Market - Global
Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 -
2019 Enterprise
search is defined as the technique of making the content from
databases, da...
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