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Adam Rogal
Developer programs engineer for the Ads* APIs at Google.
Developer programs engineer for the Ads* APIs at Google.
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Check out the new DFP API Playground GitHub project.
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Meet the product that monetized Flappy Bird!
Originally shared by ****
Today we’re introducing you to the Google Mobile Ads SDK!

What is the Google Mobile Ads SDK?

The Google Mobile Ads SDK is your one-stop shop for publishing display ads in your native mobile apps. You can use this SDK to connect to any of the following: 
    - AdMob, which makes it easy for first-time app developers to start monetizing their mobile apps by tapping into our AdWords inventory. AdMob also connects to 25 mediation partners (and growing!).
    - DoubleClick for Publishers, which helps manage your ad space and creatives in direct deals with advertisers.
    - Ad Exchange, which allows you to tap into a wide variety of advertisers outside of AdMob and AdWords. These advertisers bid on your ad space in real time so you can maximize your return.

Why should I use the Google Mobile Ads SDK?

The Google Mobile Ads SDK gives you a clean and easy way to include ads in your Android, iOS and Windows Phone 8 apps. You can include banner ads (similar to web banner ads) or interstitial ads (a full screen overlay commonly displayed when your app transitions from one screen to another).

Who is the target audience for the Google Mobile Ads SDK?

The Google Mobile Ads SDK has options for anyone who wants to publish display ads in their native mobile apps. Everyone from the indie developer to the big shops can find a solution that's right for them.

Where can I learn more?
To learn more about the Google Mobile Ads SDK, check out our documentation at https://developers.google.com/mobile-ads-sdk/. We also love answering your SDK-related questions on our forum[1].

[1] https://groups.google.com/forum/#!forum/google-admob-ads-sdk
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It's alive!
Originally shared by ****
This week we're bringing you #tipsandtricks  on #dfpapi  !

In v201403 we’ve removed all non-bulk retrieval, creation, and update methods in our services to encourage you to think about your applications holistically.
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Some big changes coming to the DFP API around deprecation schedules. 
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Want to know what the heck I work on? Check it out.
Originally shared by ****
Meet the Products

Today we’re introducing you to our recently updated DFP API!

First of all, what is DFP?
Doubleclick for Publishers, or DFP [1], is an ad management solution that helps publishers sell, schedule, deliver, and measure all of their digital ad inventory. If you’re a publisher with ad space to sell, and you want more control over that ad space than you get with a product like AdSense, DFP is for you.

What makes DFP unique?
DFP is unique because it allows publishers to monetize their inventory through both direct sold deals as well as integration with other ads products - AdSense, AdExchange, and AdMob.

What is the DFP API?
The DFP API [2] is the programmatic bridge that allows publishers to automate processes within the DFP application. It allows companies to scale their trafficking operations, their reporting functionality, and pretty much anything that would be infeasible manually.

Why should I use the DFP API?
It simplifies repetitive tasks, and makes prohibitively complex actions more manageable. Many of the trafficking actions in DFP require multiple screens of flows, and these situations are often executed hundreds of times in the span of a single order. The DFP API allows you to automate those actions, saving time and reducing the likelihood of error. Beyond that, the API allows you to perform complex actions programmatically - creating a line item with hundreds of targeting criteria would take an extremely long time with the web interface, but with the API, this can be reduced to a single repeatable statement.

Who is the target audience for the DFP API?
The user base for the DFP API is diverse both in scope and requirements. In other words, it’s an API meant for everyone. At the simplest degree, users can pretty much run our examples straight out of the box for short scripts (e.g. pulling down all line items in a network) or, at the other end, to build and schedule complex custom reports that are more or less impossible to build straight in the UI. On top of that, it can be scaled to an enterprise level, with third-parties building rich applications that offer complementary functionality to the core product. There are client libraries for the API available in Java, Python, PHP, .NET, and Ruby.

Where can I learn more?
To learn more abut the DFP API, check out our documentation at https://developers.google.com/doubleclick-publishers/docs/start.


[1] http://www.google.com/doubleclick/publishers/
[2] http://www.google.com/doubleclick/publishers/small-business/
https://developers.google.com/doubleclick-publishers/

#DFP  
#Doubleclick  
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v201311 of the DFP API is now live!
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Want to work on my team? We're hiring!
Originally shared by ****
We are Hiring!

Are you interested in designing next generation advertising APIs and SDKs?  Are you passionate about helping developers?  Are you in a tech role and want to interact with your users just a bit more?

If the answer is "YES", check out https://developers.google.com/jobs/.
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At least it hasn't been defamed yet. #banksyny  
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One of the products I manage. +Shawn Busolits keeps this one under control.
Originally shared by ****
Today we’re introducing a new series, “Meet the Products”. Over the next few weeks we’ll introduce you to various products in the Google Ads space; up first-- the Interactive Media Ads (IMA) SDK.

What is the IMA SDK?
The IMA SDK is a library that allows you to easily display video ads on your website or mobile application.

What makes the IMA SDK different than other Google Ads products?
The IMA SDK is different than, for example, AdMob because AdMob focuses on mobile banner ads, while IMA focuses on video ads. The IMA SDK works with other Google Ads products, like Doubleclick for Publishers, AdSense, and Ad Exchange, by using them as a source for video ads. You can use those products to control which ads or types of ads appear with your video content.

Who is the target audience for the IMA SDK?
The IMA SDK is for video content providers who write their own video player for their website or mobile app. It’s available for Flash, HTML5, iOS, and Android. 

Why should I use the IMA SDK?
Integrating the IMA SDK with your video player allows you to monetize your video content by trafficking video ads from DFP, AdSense, Ad Exchange, or any other VAST-compliant network. To see an example of the SDK at work, check out the Video Suite Inspector [1].

Where can I learn more?
To learn more about the IMA SDK, check out the developers site at https://developers.google.com/interactive-media-ads/.

[1] https://developers.google.com/interactive-media-ads/docs/vastinspector_dual
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