One of my clients has a site (not in WordPress) and made a change to the page URL. The only way I found out was when AdWords emailed me (I look after the client's Adwords) to say an ad had been disapproved due to the link erroring. Sure enought the previous URL just gives an error (and to make matters worse, not even a 404). Result: lost Google juice, plus disapproved ad, plus extra work fixing it all up.
Furtunately most of the main CMS are putting this stuff in now - so hopefully in a year or so, issues like this will be automatically handed in most systems.
I’ve worked in software development for the last 21 years, primarily in the Microsoft space. Initially as a developer, database programmer and team leader, then moving into project management, and later general management in CTO and Technical Director roles. I now provide consulting and technical strategy services.
- University Of Technology Sydney
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