15 B2B case studies prove Social Media ROI - BarnRaisers
Many people think social media marketing cannot work in B2B like it is in B2C, Here are 15 B2B case studies that prove Social Media ROI.
Should guest blogging still be part of your SEO strategy?
Recently, Google's head of webspam Matt Cutts said guest blogging is dead, citing its overuse by search marketing companies as part of their
Where to Get an Education in B2B Content Marketing
Pulizzi-book. I recently got my hands on a copy of Joe Pulizzi's new book, Epic Content Marketing, and I can't say enough good things about
3 Tips to Help Content Marketers Understand Sales Cycles
Understanding customers’ sales cycles is important when developing a content marketing strategy. Learn to tailor your sales funnel for a bet
The Building Blocks of Content Marketing: How to Plan Your B2B Content L...
Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B
Google demands your papers with the Hummingbird algorithm update
hummingbird Why is Google being such a dick? Why are they cinching the noose so tightly that they're killing droves of innocents, possibly i
12 Myths vs. Realities of Search Engine Optimization (SEO)
Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the bes
Why your social business platform doesn’t have 100% adoption
Photo credit: Wikipedia You did everything you could to spread the use of a social platform at your organization. After months or years of e
The $1,000 SMB Marketing Challenge: How Would You Spend It?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We've all fantasized about what we would do if we won the lotte
In digital marketing, you must get over your fear of being annoying
According to Jonathan Alter's new book, The Center Holds, it was Barack Obama's young geek volunteers who crushed Mitt Romney's Mad Men camp