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Social Media Analytics | By Google
There's no question social media is opening up new avenues for marketers and businesses to reach and influence customers the world over. But it can be really hard to measure the direct impact your social media presence is having on your business. The new Social reports from Google Analytics, released today, help to bridge that gap. Social reports enable you to:
**See social performance at a glance and its impact on conversions
**Determine which conversion goals are being impacted by social media
**Find out how visitors from different sources behave
**Surface the content that’s good enough to share
**See how people are engaging socially with your content off your site across the social web

Take a look and, as always, let us know what you think the comments.

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