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Gary Schwartz
Works at The Impulse Economy
Attended Columbia University
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Gary Schwartz

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John Biggs, TechCrunch writer and author of the upcoming book, Technotopia discusses some of the most interested decades in human existence on Thinkwire.com

John is interviewing thinkers, makers, and doers who are all pushing things forward to make the world a better place. "I don't think we'll end up in a dark, Blade Runner-esque dystopia. In fact, I think we're all going to just do fine," explains John. "I don't think all of our problems - environmental, political, technological - are insurmountable."

"Yearly reminder: unless you're over 60, you weren't promised flying cars. You were promised an oppressive cyberpunk dystopia. Here you go," wrote Kyle Marquis in February 2015. 

"For most of my life," says John, "Marquis' words rang true. I saw the future as a slide into darkness, all Blade Runner and dirty bombs. But we are living in an era of unprecedented access to information and increasingly improved access to the resources needed to build a better world. All is not peaches and cream - yet - but I argue it will get there."
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Gary Schwartz

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Patent trolling is a contentious business. Thinkwire discusses how to navigate companies that enforces patent rights against accused infringers in an attempt to collect licensing fees with Todd Daubert, Vice Chair of the Mobile Entertainment Forum and counsel at Denton in DC. 

Patent trolling is not new.  As the Economist writes, "In 1895 George Baldwin Selden, an American lawyer, was awarded a patent for an “improved road-engine”. The idea was not really his: he plagiarised it from an exhibit at the 1872 Centennial Convention. But that did not stop him from suing car manufacturers for infringing on his "hard-earned" patent, forcing them to pay him royalties." 

Is the digital troll different? What are the legal tools required to navigate this legal landmine field.
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What is a troll?  From your post, it sounds like you mean "people who assert bad patents."  

Or do you mean "people who want large companies to license their patents"?

The USPTO is struggling to keep up with technology, new developments, and the exponentially expanding realm of prior art.  This is worth examining.  

Most people who use the term "troll" seem to be focused on litigation reform vs. patent reform - where do you stand?
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Gary Schwartz

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Amazing discussion with Elly Gotz who is Holocaust Survivor. His work teaching tolerance and understanding of the conditions that bring about genocide is inspiring.

Look on Thinkwire to see a discussion with Elly about his learning speaking to a younger generation about the Holocaust and what impact it has on their contemporary attitudes.
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“Many newspaper publishers have not crossed the chasm to digital and for those that have, it has been difficult to wean their readers off the Web-content-is-free model,” said Gary Schwartz, CEO of ImpactMobile, Toronto.

“Last year, Dallas Morning News dropped its paywall in favor of a free and premium-pay model,” he said. “But these hybrid models have had mixed success in the market.

“Very few properties can compete with a New York Times or Wall Street Journal loyal subscriber.”

The Star has the advantage of having a strong hyperlocal advertising footprint across Ontario. That revenue may tide them over as they invest in new and innovative market solutions, Mr. Schwartz said.
The Toronto Star's abandoning of digital subscriptions to focus on generating ad revenue from a free tablet edition highlights traditional publishers' challenges in getting consumers to accept paid models after years of making content available at no charge.
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“Amazon, like any retailer, needs to drive loyal doorswing: digital doorswing,” said Gary Schwartz, CEO of Impact Mobile, New York. “Free apps, drive traffic.

“The free app of the day means more mindshare and more timeshare. This of course makes for a one-click transition into Amazon Prime and other services.”

“Amazon has two strategies: drive a one-click wallet relationship to encourage impulse purchases and provide a customer-first suite of services to capture mindshare,” Impact Mobile’s Mr. Schwartz said. “Amazon is less focused on technology innovation as it is on business innovation around its consumers and its merchants.”
Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise. The service, colloquially deemed as an Amazon Prime ...
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Security & the Internet of Things  (BNN interview)
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Gary Schwartz

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Artur Kiulian interviews Gary Schwartz on Thinkwire.com on the future of beacons as a consumer engagement solution. Is the beacon the new AdSense for Locations? Is it the new proximity placebo for retail apps? Where do we expect the beacon to land in a growing list of mobile technology solutions pitched to store owners, malls and brands?

Artur is writing a book called "Beyond the Beacon".
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“Frequent travelers are diehard loyalists and tend to stay at the same hotel company more than half their days on the road,” said Gary Schwartz, president and CEO, Impact Mobile, New York. “They value loyalty for white-glove treatment rather than points.

“However, for the non-frequent travelers online Travel Agents (OTAs), meta-search aggregators and the share economy have changed the way consumers find their accommodation.”

“For these non-frequent travelers, instant access to deals on their phones can drive impulse purchases,” Impact Mobile’s Mr. Schwartz said. “For this demographic a ‘Wyndham Wizard’ appeals to simplicity and magic of travel – two things that most travel reward programs do not often deliver.

“The Choice Hotels instant gift card promotion again offers simple, immediate rewards for loyalty,” he said. “The immediacy of a loyalty program is crucial to influence the on-the-go consumer.

“To cut through the noise and be top of mind for the small-screen consumer, the hospitality industry needs to go beyond being the purveyors of sleep to impulse reward destinations.”
Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.
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STARBUCKS RACE CUP

"Historically, cause marketing has been a successful strategy for multinationals such as Benetton and Dove. Issues such as racism, homophobia and teen girl’s self-esteem allow brands to become firebrands," said Gary Schwartz, president and CEO of Impact Mobile, New York. “

“Starbucks in the 2015 seems to have a nostalgia for the English coffeehouse of the 17th century, when coffee and political debate went hand in hand,” Mr. Schwartz said.

“There is no question that Starbucks’ ubiquity allows it to be a sounding board for urban America. There is a question whether this should be foisted onto the privacy of our cups,” he said.

“The cup is ultimately a low-tech handheld screen. It commands our attention and sits on the table with our phone during any conversation.

“Both cup and phone have the ability to spurn discussion,” he said. “Starbucks understands this.”
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
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“Unquestionable, the game face in 2015 is a digital one,” said Gary Schwartz, CEO of Impact Mobile, New York. “Mobile and Wi-Fi is anywhere March Madness fans are and this makes it the channel of choice.

“Ecommerce and its small screen relative mcommerce are the impulse purchase storefronts of choice.”

“Domino’s knows that events like this help educate their consumers and curate behavior for the non-March Madness months,” Mr. Schwartz said.
Domino's is furthering its commitment to mobile by rolling out a promotion for college basketball tournament March Madness that enables pizza fans to receive 50 percent off an order when placed via the brand's digital channels, proving that deals offered in conjunction with major events are ...
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“While there is a statutory process for Unilever to tender their media agency every three years, this process challenges the agency partners to bring innovation to the table, and mobile and proximity marketing undoubtedly will be a big topic,” said Gary Schwartz, CEO of Impact Mobile, New York. “We can assume that any brand of this magnitude is looking for media that delivers scale as well as the ability to leverage data to better target. 

“There is an onward going search for increased media attribution and conversion metrics,” he said. “While it is somewhat easy to present the various media challenges, it is difficult to find mobile channels that deliver scale, attribution and ultimately conversion metrics.”
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The Ambient Hotel: How is the Internet of Things (IoT) impacting the hotel industry and how should hoteliers respond to the changing digital landscape. Gary Schwartz gives a keynote at the LA HEDNA.org event. http://www.ifthingscouldspeak.com
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373 people
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Work
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CEO of Impact Mobile. Chair of MEF North America
Employment
  • The Impulse Economy
    Author, present
  • Mobile Entertainment Forum
    Chair North America, present
  • Impact Mobile Inc.
    CEO, present
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Author: Mobile Technology & Shopper Behavior
Introduction
Over the past ten years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America. Gary is the CEO of Impact Mobile, Inc. and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint. 

Blog @www.theimpulseeconomy.com 
Tweet @impulseeconomy

Gary founded the mobile committee for the Interactive Advertising Bureau in 2006 and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.

Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.


"An incredibly well thought out account of our mobile past, present, and future. Must read for anyone interested in how mobile commerce really works." —Erik Vlugt, Vice President of Product Marketing, VeriFone

"Mobile services are changing the way shoppers shop. Brands need to think outside of traditional advertising options to reach this new consumer. Gary's book is a perfect resource for any retailers and marketers looking for options." —Martin Lange, Executive Marketing Director & Worldwide Lead for Mobile Ogilvy

"A crash course in making mobile work. The Impulse Economy is a must read!" —Shelly Palmer, NBC Universal host of “Live Digital with Shelly Palmer,” leading author and blogger on digital media.

"Gary hits at the heart of the mobile shopper. Gary's observations and insights build upon the lessons of the past in creating a unique consistent user experience across all modes of marketing and caution readers from repeating the mistakes of the past with a bespoke approach to mobile." —Tim Heffernan, VP of Innovation, NCR Corporation

"Compulsory reading for anyone who wants to understand how mobile is changing our shopping behavior.” —Arne Zimmerman, Former President of Revlon & Avon

"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it. His book spotlights his experience & imparts tremendous confidence in how we’ll navigate the future of mobile." —Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

"As mobile devices expand payment and proximity marketing capability, new methods to interact with buyers are emerging for brands and retailers. The Impulse Economy provides a comprehensive view of these channels and offers expert insight to anyone interested in understanding this new world." —Gavin Kim, Vice President of Samsung Mobile Content & Services and Enterprise Mobility

"Mobile marketing and commerce is impacting the way the industry designs across all screens. The Impulse Economy is an essential roadmap for all marketers."—Joe Lalley, VP of Digital Products at MTV Networks

"Gary identifies the new mobile drivers that are completely changing the interaction between content and consumer. The Impulse Economy identifies mobile business strategies, that are guaranteed to grow your mobile business and commerce." —Ralph Simon, Chair Emeritus of the Mobile Entertainment Forum and father of the ringtone.

Education
  • Columbia University
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reviewed a month ago
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