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Gary Schwartz
Works at The Impulse Economy
Attended Columbia University
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If A Tweet Falls in the Forest . . .

The challenge is that many social tools are forensic:

While our individual social feeds are in the moment, most of the content aggregators are helping brands and media companies assemble safe, relevant content from the past. How do you move beyond this static content network?
 
Applications such as ScribbleLive, Thinkwire.com and HootSuite are tools for real-time aggregation and management. They have developed ways for brands and media companies to easily syndicate content. 

This moves the social team beyond static articles to real-time publishing and feedback. It was the UGC dream offered by 2010 social media now packaged for businesses as an all-in-one dashboard. 
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When Cisco’s CEO, John Chambers took the stage at CES in Vegas this year and announced that that there was a difference between The Internet of Things (IOT) and the Internet of Everything (IOE), many cried “semantics”. But there is a difference and one that ripped across the US to the National Retailer Federation (NRF) Big Show at the Javits Centre in New York this past week.

IOT, according to Chambers, is made up of billions of connected objects; however, IOE is the smart networks that are required to support all the data these objects generate and transmit.  What will help move the IOT into the IOE and drive what Chambers predicts to be a $19 trillion in new revenue by 2020?

IOE requires a universal solution to tie the billions of sensor data into an intelligent device and system agnostic solution.

To our detriment, we are so focused on the idea of a hardware (IOT) solving all our problems that we neglected that simple insight that all these hardware solutions require a method of managing the people and service behind them.  The industry needs a wireless domain (DNS) naming solution that can provide profile, tools and privacy controls to enterprise and the consumer.

When I was invited to sit on a panel at the launch of the new wireless registry (www.wirelessregistry.com), I realized that this registry could be the silver-bullet platform.
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Post-Thanksgiving mobile turkey talk on Mobile Marketer @MobileMktrDaily http://www.mobilemarketer.com/cms/opinion/columns/16702.html
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Russia and Sri Lanka: What I learned on the road: 

The challenge is that while we all want to celebrate innovation, it is a difficult to bottle it. We find it hard to present it as a formula. 

There is unquestionably innovation, creativity and energy in the room, but we tend to present “wow,” and not the ingredients to cook up the same “wow” at home.

We chase ideas when, in fact, the sexiest thing about innovation is the resulting customers, sales and EBITDA.
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Have them in circles
334 people
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Jesse Silver's profile photo
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If A Tweet Falls in the Forest . . .

The challenge that many social tools are forensic:

While our individual social feeds are in the moment, most of the content aggregators are helping brands and media companies assemble safe, relevant content from the past. How do you move beyond this static content network?
 
Applications such as ScribbleLive, Thinkwire.com and HootSuite are tools for real-time aggregation and management. They have developed ways for brands and media companies to easily syndicate content. 

This moves the social team beyond static articles to real-time publishing and feedback. It was the UGC dream offered by 2010 social media now packaged for businesses as an all-in-one dashboard. 
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Gary Schwartz

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How The Internet Of Things Turns The World Into An App – With Author Gary Schwartz

We all have our own thoughts on what the Internet of Things will look and act like. We also have our concerns about how we will all interact with it be that with or without our knowledge. According to today’s guest, Gary Schwartz, we are entering a world of connected apps and our phone is the tie that binds it all together. What does this mean to our business, our security and our privacy?

Gary is a two-time author and the right guy to help chart a path for us on what the short future looks like for the Internet of Things economy. We tackle what the right layers are required in order to achieve the promise of a connected (and managed) world, the privacy debate that is raging in governments around the world and the opportunities that lie in front of the brave entrepreneurs willing to enter the fray.
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Security experts this month tested 275 Apple iOS- and Android-based mobile banking apps from 50 major financial institutions, 50 large regional banks, and 50 large U.S. credit unions. Overall, they found eight out of ten apps were improperly configured and not built using best practices software development. 
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Mobile Black Swans and Turkeys

On the return flight home for Thanksgiving this week, I read Nassim Taleb’s book The Black Swan and decided that tis the season to draw profound parallels between innovation and poultry.

And so while busy stuffing the family turkey I thought about how this all applied to my world of consumer engagement, retail sales and payment.

Here are my insights:

Chickens: Bertrand Russell’s wrote an anecdote about the benevolent farmer in 1912. The fat and happy chicken thinks the farmer is a benevolent protector until it is hauled away to the slaughter house.

Turkeys:  Nassim Taleb, in his book The Black Swan, says that the same holds true for the Thanksgiving turkey. However, he adds that the surprise for a turkey is not a surprise to its butcher.

Swans: So the black-swan question for the marketing community is: How do we play the role of the butcher not the turkey?
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Have them in circles
334 people
David Berg's profile photo
Jesse Silver's profile photo
Rich Last's profile photo
Scott Rogers's profile photo
David Plattner's profile photo
vera freger's profile photo
Work
Occupation
CEO of Impact Mobile. Chair of MEF North America
Employment
  • The Impulse Economy
    Author, present
  • Mobile Entertainment Forum
    Chair North America, present
  • Impact Mobile Inc.
    CEO, present
Contact Information
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Author: Mobile Technology & Shopper Behavior
Introduction
Over the past ten years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America. Gary is the CEO of Impact Mobile, Inc. and is the author of "THE IMPULSE ECONOMY" published by Published by Simon & Schuster, Aria Imprint. 

Blog @www.theimpulseeconomy.com 
Tweet @impulseeconomy

Gary founded the mobile committee for the Interactive Advertising Bureau in 2006 and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence). In 2011, in partnership with MEF and a number of industry groups including the X9 security standards body, Gary is working to develop m-commerce security and privacy guidelines.

Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is an Asia and Japan Foundation Fellow.


"An incredibly well thought out account of our mobile past, present, and future. Must read for anyone interested in how mobile commerce really works." —Erik Vlugt, Vice President of Product Marketing, VeriFone

"Mobile services are changing the way shoppers shop. Brands need to think outside of traditional advertising options to reach this new consumer. Gary's book is a perfect resource for any retailers and marketers looking for options." —Martin Lange, Executive Marketing Director & Worldwide Lead for Mobile Ogilvy

"A crash course in making mobile work. The Impulse Economy is a must read!" —Shelly Palmer, NBC Universal host of “Live Digital with Shelly Palmer,” leading author and blogger on digital media.

"Gary hits at the heart of the mobile shopper. Gary's observations and insights build upon the lessons of the past in creating a unique consistent user experience across all modes of marketing and caution readers from repeating the mistakes of the past with a bespoke approach to mobile." —Tim Heffernan, VP of Innovation, NCR Corporation

"Compulsory reading for anyone who wants to understand how mobile is changing our shopping behavior.” —Arne Zimmerman, Former President of Revlon & Avon

"Mobile technology is changing the way brands connect with consumers. As an early adopter and passionate evangelist for mobile, Schwartz inspires and drives our thinking and strategic planning offering a glimpse of the future and a path to it. His book spotlights his experience & imparts tremendous confidence in how we’ll navigate the future of mobile." —Jessica Rotnicki, VP Global E-Commerce, Estee Lauder Companies

"As mobile devices expand payment and proximity marketing capability, new methods to interact with buyers are emerging for brands and retailers. The Impulse Economy provides a comprehensive view of these channels and offers expert insight to anyone interested in understanding this new world." —Gavin Kim, Vice President of Samsung Mobile Content & Services and Enterprise Mobility

"Mobile marketing and commerce is impacting the way the industry designs across all screens. The Impulse Economy is an essential roadmap for all marketers."—Joe Lalley, VP of Digital Products at MTV Networks

"Gary identifies the new mobile drivers that are completely changing the interaction between content and consumer. The Impulse Economy identifies mobile business strategies, that are guaranteed to grow your mobile business and commerce." —Ralph Simon, Chair Emeritus of the Mobile Entertainment Forum and father of the ringtone.

Education
  • Columbia University