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Nick Masters
Works at PwC
Lives in London
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Nick Masters

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Not fit for purpose is a widely over- and often misused phrase, but when it comes to much online content online, it's spot often on. A simple test for this theory is to answer the following question: What is the best format ...
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PwC's first ever fully digital Annual Report, http://www.pwcannualreport.co.uk/homepage
PwC's Annual Report for 2015 is entirely online and digital. Track the firm's progress with videos, animations and infographics, and download the key data and documents.
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When was the last time you went online looking to buy something - say your summer vacation - but you were so taken by an online advert that you ended up buying a set of grapefruit spoons instead (I'd wager never even if you s...
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Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. I still have my RSS reader to scan the hundreds of stories I track daily. That approach works perfectly well on s
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Armandii
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Nick Masters

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When was the last time you went online looking to buy something - say your summer vacation - but you were so taken by an online advert that you ended up buying a set of grapefruit spoons instead (I'd wager never, even if you ...
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GlobalWebIndex runs the world’s largest market research study on the digital consumer. What does their earlier research from 2015 tell us?
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London. Saturday night
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Particularly good chapter on Cohort Marketing...
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Twitter has acquired Niche, a talent service and platform for short-form video creators.
By bringing Niche into the fold, Twitter gains a direct relationship with more than 6,000 popular video creators.
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People
In his circles
151 people
Have him in circles
72 people
Devin Dootson's profile photo
Shane McNulty's profile photo
Ashley Hislop's profile photo
Gerard Bredenoord's profile photo
Simon Pipe's profile photo
John Wigglesworth's profile photo
Luigi De Paola's profile photo
Robin H's profile photo
sam bungey's profile photo
Work
Employment
  • PwC
    Head of online, 2003 - present
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Gender
Male
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Tagline
Head of online PwC and Arsenal fan
Introduction
Digital communications specialist, internet publisher, journalist, editor
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
Taunton
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