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Camilla Ibrahim
Worked at Edelman
Attended London School of Economics
383 followers|3,377 views
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At #SMWLNDN learning about how to engage Chinese consumers. Key learnings: you need a good, meaningful name (eg. fatal mistake: 'Bing' means 'virus' in Chinese) ... and some cartoon cuteness (like this awesome #KLM campaign feat. #Miffy ) #SMWDragon
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Have her in circles
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At a Social Media Week session on how to crack the digital and social landscape in China.  Some rather astounding figures:
91% of Chinese netizens are social media users, compared to 67% in US. 70% of Chinese internet users' leisure time is spent online, which equates to an average of 19 hrs online/wk. 
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Have her in circles
383 people
Education
  • London School of Economics
    MSc Management, Information Systems & Innovation, 2013
  • University of Sydney
    BA Media & Communications, 2005 - 2009
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Social Media & Digital Specialist
Employment
  • Edelman
    Account Supervisor, Digital, 2010 - 2012
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Female