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Camilla Ibrahim
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At #SMWLNDN learning about how to engage Chinese consumers. Key learnings: you need a good, meaningful name (eg. fatal mistake: 'Bing' means 'virus' in Chinese) ... and some cartoon cuteness (like this awesome #KLM campaign feat. #Miffy ) #SMWDragon
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At a Social Media Week session on how to crack the digital and social landscape in China.  Some rather astounding figures:
91% of Chinese netizens are social media users, compared to 67% in US. 70% of Chinese internet users' leisure time is spent online, which equates to an average of 19 hrs online/wk. 
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