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Melissa Macaulay Federico
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Best Wishes for a Very Happy and Prosperous New Year! From All of Us at B2B Brands
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The Building Better Blogs Series: #3 – How Better Blogs Build Bigger Audiences
Three Phases Geared to the Novice, Intermediate, & Kick-Ass Blogger by April Federico and Melissa Macaulay Federico, The B2B Branding Company You’re ready. You’re more than ready. In fact, you’ve probably already posted to your blog. So, how’d it go? How ma...
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The Building Better Blogs Series: #2 -Getting Your Ducks in a Row
Stuff You Need to Do to Launch Your Blog by Melissa Macaulay Federico, The B2B Branding Company -- So, you’re taking the plunge. You’ve committed to creating – or upgrading – a blog for your company or organization. One small step for the business. One gian...
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The Building Better Blogs Series: #1 -To Blog or Not to Blog ...
by Melissa Macaulay Federico, The B2B Branding Company -- Once upon a time, businesses had an onerous decision to make. Should they take a risk, climb out on a limb, and invest in creating a website for their company? Or should they stick with the tried and...
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The Science of Swag: 5 Guiding Principles for B2B Gift-Giving
A special preview of this post appeared on October 23rd on LinkedIn . If you're reading this now ... Congratulations! You are thinking ahead and setting the groundwork for a successful gift-giving program in the months ahead. You see, we often don't hear fr...
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It's #TipTuesday -- The 8 Things Necessary to Creating a Winning Marketing Strategy
Whether you bring in extra help with your strategic planning or tackle it internally, winning strategies require homework on the front end. Skip the homework and it's like building a house on Jell-O. You'll have some wiggling, you'll have some jiggling, it ...
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The 8 Characteristics of a Winning Brand Champion
Photo: en.wikipedia.org (Who are some of the most visible and effective brand champions in recent years? Check out our featured quiz, "NAME THAT BRAND" at the end of this article). First, let's be clear:  There can be only one. (And no, that is not a refere...
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The 8 Characteristics of a Winning Brand Champion
Photo: en.wikipedia.org (Don't forget to play "NAME THAT BRAND" at the end of this article). First, let's be clear:  There can be only one. (And no, that is not an intentional reference to the "Highlander" movie franchise). To further clarify, there can be ...
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#ThrowbackThursday - What is This Strange Power Paper Holds for Writers?
Photo: paperforfountainpens.com Admittedly, we write a lot around here. In fact, we write more than a lot -- by some standards we write to excess. From ebooks and ads to strategic plans and articles undertaken for ecotech and high tech clients, we live and ...
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Three Reasons to Love LinkedIn This Summer
Photo: brandlovellc.com We're really into LinkedIn this Summer -- call it our Summer romance. We're launching our LinkedIn page, sharing our favorite content like crazy, and reaching out to more connections with smart, creative, b2b professionals worldwide....
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