Something that's been bothering me for a while is balancing SEO with CRO. Ideally I know these are supposed to go hand in hand, but I find plenty of times where SEO best practices don't align well. For example I have a client that works in manufacturing, they offer a lot of different services and I plan to make a page for every single one of them, but what is that page supposed to offer to someone who clicks through? According to every CRO expert every page seems to either be the home page or a landing page. Am I suppose to treat every service page like it's own landing page? frustrated
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