Brent is correct - that by virtue of putting documents/content into an environment where they have URLs and are "web-accessible," provides some of the "search engine food" (links) that help to make relevancy ranking much easier to accomplish.
However, (and Google continues to promote enterprise search as being easier than it is) simply moving content "to the cloud" is only the tip of the iceberg.
As anyone who has gone through a content migration project - whether from one content management system to another, or from a completely unmanaged source, such as shared network drives - there is a TREMENDOUS amount of garbage that should be taken out BEFORE layering a search capability on top.
Between copies of documents in email, on desktops, mobile, and shared drives, it is not uncommon to find dozens to hundreds of copies of a "single" document within any given company. That's nothing compared to the multiple versions that are likely to be floating around as well.
As David Hobbs puts it, in his recommendations on migration projects, you need to put your content collection on a diet (throwing out the truly old and useless content, removing duplicates, etc.) before you bother with any other efforts.
And more importantly, the danger of thinking that search solves everything, leaves out the fact that people don't REALLY want to search at all. They want to FIND - and move on with the work that starts AFTER they have found.
Findability is what people need - and that's more than search. More information (and a free download) on Findability can be found here:
What is YOUR Information Architected for? Search, Find, Hoard?
But in all seriousness, if you are interested in changing the way that music is promoted in the age of Spotify, Pandora, the rebirth of MySpace, and more... you should consider being a part of the revolution.
- Information ArchitectedPresident, Founder, Analyst, Consultant, Educator, Speaker, 2008 - present
- Level 50 SoftwareCo-founder, 2011 - 2015
- GoSoLoMoFounder, 2011 - 2012
- Delphi Group1994 - 2003
- Perot Systems2004 - 2007
- AIIM2007 - 2008
- Elan Pharma1993 - 1994
- E.U. Wurltizer Music and Sound1989 - 1992
- Human 1.0Partner, 2011 - 2012
- ContentManagementConnection (current)
I'm the Chief Innovation Officer, and Principal Consultant at Information Architected, Inc. (and some stealth projects, shh...).
- I specialize in both generating dots (new ideas), and connecting the dots(connecting to the market or internal resources to execute).
- If your teams are dysfunctional, I'll untie the knots and help uncover and strengthen the bonds that are buried in the mess (Enterprise 2.0 and Innovation).
- If your technical founders can't speak human/mainstream, I can translate the spiel so it can be understood and used (for Solution Providers).
- If your IT group isn't understanding and supporting your business, I can help translate business needs into actionable technology strategy (for Solution Buyers).
- If your Business Managers don't know what they want, and aren't partnering well, I can revitalize the BizTech team, and pull out the real business needs to Get Things Done (for Solution Buyers).
- If you are looking to implement a new system, or revitalize/improve an old system, in the areas of Innovation Management, Enterprise Search, Enterprise 2.0, Social Business, Knowledge Management, Enterprise Content Management, or Intranets - I can provide Assessments,Strategy, Tactics and Workshops to implement a successful project (for Solution Buyers).
When it comes down to it, I'm infinitely curious, and I want to help you be the best at whatever it is you do. How can I help you?
- Berklee College of Music