+John Kellden offers a Tea House Sequence on engaging content [1]. Antoine de Saint-Exupéry (The Little Prince) furnishes step 1: “If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” Should work for spaceships as well.

[1] https://plus.google.com/u/0/101010252943098026073/posts/4o2S9kPpLRU
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