We've all seen the Adoption Curve [1] which simply states that for any given change (technology or otherwise) there is the Early Adopter, the Chasm, the Early Majority, the Late Majority, and the Laggards. Adoption remains a struggle and it's hard get everyone on board. How can we improve on this situation?

Here's a model inspired by a thread in +John Kellden's Conversation community [2a]. Complement adoption with adaptation and exaptation. Next, focus on different strategies for each stage: adoption through social change, adaptation through structural change and exaptation though change that has yet to emerge.

Social change is introduced through social presence [3a], social movements [3b] and informal learning [3c]. Structural change includes policies, rewards, and external/environmental factors. The last one relates to exaptation - allowing users to find new uses beyond the originally anticipated one (using email as a personal knowledge store, etc.) [4].

Update 1: John picked this up in a new thread: https://plus.google.com/u/0/100641053530204604051/posts/PhZYRZ4S4we
Update 2: Simon Wardley suggested to replace Acceptance and Time with Ubiquity (how commonplace something is) and Certainty (how well understood something is) which eliminates the diffculties of the timescale (e.g. keeping it uniform, unpredictable diffusion). Simon's main gist is that consumer and supply competition are driving the curve forward and upward.  I'm wondering what coopetition ( cooperative competition) will do to the curve? My curve stays inside the enterprise, hence we are more focused on cooperation and collaboration.

[1] http://blog.triplepointpr.com/wp-content/uploads/2013/04/Technology-Adoption-Lifecycle.png

[2] https://plus.google.com/u/0/101010252943098026073/posts/1EKhfphAzr8

[3a] https://plus.google.com/u/0/100641053530204604051/posts/Gp1Vrouumnu

[3b] http://johnstepper.com/2013/02/09/a-genius-bar-in-every-building/

[3c] https://plus.google.com/u/0/100641053530204604051/posts/PhZYRZ4S4we

[4] http://en.wikipedia.org/wiki/Exaptation

Font by +Dave Gray  #green_chart  
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