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Robert Gazzola
All about Local Internet Marketing & SEO
All about Local Internet Marketing & SEO


I know +Katherine Watier Ong had presented at previous SEO MeetUps on voice search, but can folks recommend good resources to learn more on best practices for optimizing content for voice search?


Wanted to ask the group if anyone could recommend good word press plug-in to be used for AB testing. We don’t have a lot of experience doing AB testing, but we have two home page layouts that we definitely would like to test on a new word press site. If there are recommendations other than plug-ins, I am all ears. Appreciate any and all thoughts.

Thanks Rob

Question on web site 'click to text.'

Wanted to ask the community if they have been using or promoting 'click to text' functionality on their own or client web sites. I've read and have been told that millennials are more inclined to text a local business, and of course we are in a ore mobile dominated world, so wanted to see if folks have seen it as a worthwhile option and if this conversion value of such texts measure up to phone calls and contact form submissions.

I can see local business client potential push back in terms of having to respond to text messages, but hey if it works....

And if you do use it, do you use a service to handle the texts, or use an office cell or someone's personal cell?

Thoughts appreciated

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So for one of our small business clients we're setting up a call tracking number, which we intend to use just on the web site. Mainly for call recording and staff performance measurement. For several months we've been doing citation development work, using the primary landline number of the client's office, as we know it's important to use consistent business contact info as part of this effort. But if we add the new tracking number to the GMB listing as well, which the client requested, could that create inconsistencies that would potentially negatively impact our GMB listing visibility?

From our standpoint we'd like to be able to track specific calls metrics from calls originating from GMB and the web site, but we don't want to create visibility/search issues by doing so.


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Some of our competing websites for one of our clients shows links to sub pages in the search results. See the attached screen grab where four sub pages of the site showing in the second position ( are displayed.

What can or should we do for our client site, showing in the first position( , to have our sub pages show in the search results as well. Schema related? Thoughts and ideas are appreciated.

And happy new year everyone.


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Look forward to seeing folks next week.

Thursday, October 19, 2017
6:00 PM to 9:00 PM

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Moving your website to HTTPS / SSL

With google's announcement that contact forms on http sites starting October will be marked 'not secure,' that's making an optional task to add SSL to our sites now a requirement.

I wanted to ask the group if once added if it's necessary to do 301 redirect from http to https for every URL on the site, or if there are less tedious and manual things we can do to handle this transition without significantly impacting a our sites' search visibility. We also have existing 301 redirects for some clients in place, so I'm hesitant to add a whole new set as I believe that can cause issues.

So would appreciate input from folks who have already done this process on Wordpress sites.

Thanks in advance

So I have a question for the members of the community who are more familiar with maximizing Facebook marketing than I. One of our clients has a list of about 17,000 customers from a partner business that they recently secured. They email this list with monthly specials but they want to get as many as possible to follow their business Facebook page.

We're looking to offer an incentive either some type of contest or an offer to new followers who follow their page by a certain date.

Wondering if anyone had experience in converting email lists to social media followers. Have you done FB contests? If so how did it work and are there built-in (i.e. Free) Facebook features that can handle this or do you use third-party applications?

Hope this makes sense and would appreciate any and all feedback.

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