With regard to the assessment of analytics, you're dead on accurate. Garbage in...garbage out. No organizational strategy should be completely dependent on the analytics. If an organization is lucky enough to find an analyst, who also views the world from a practical point of view and has insight, experience and business acumen...now you're talking about an ability to bring value to the organization. You can't put lipstick on a pig and expect to win, but you can be passionate about affecting change regarding the right way to run an organization, or the right way to build products and treat customers, or to run an organization that is completely aware of their moral and social obligations. I think we're seeing more of that today, and part of that conversation is being driven by social media and the assessment of how people engage with a brand/industry.
- Whole Media ConceptsPresident, 12 - present
- Speak SocialDirector - Integrated Media, 12 - 2012
- Time Warner MediaGeneral Manager, 1 - 2012
- Texas A&M University1993
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