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Rob Contreras
Works at Whole Media Concepts
Attended Texas A&M University
Lives in Austin
255 followers|11,759 views
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Rob Contreras

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It is an absolute pleasure working with you and your team, Mr. B.  Thanks for the kind words.  
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The GOP learned a very hard lesson in marketing 101 in this year's election.  
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What do you think everyone?  Should Dish be allowed to keep a product that skips commercials for it's subscribers?
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yea i think dish should have one so i can watch my favorite shows
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#Media  consumption has changed, and so should your #Marketing  strategy!   #socialmedia , #analytics , and  #bigdata  are the 2013 focal points for Whole Media™ Concepts.  What will YOU be exploring?
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Do yourself a favor and follow this company on Linkedin, or go to their website http://wholemediaconcepts.com/ and sign up for their newsletter.  There is so much noise in the #marketing  industry, but Whole Media Concepts is challenging the status quo of ad agencies, old-media, and anything smelling of BS.
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Rob Contreras

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I left a career in TV media (15 years) to learn Social Media and focus on marketing analytics.  I love this video because it supports what I've seen over the last 2 years.  Those who can piece together the analytics of why things are happening with marketing campaigns and what triggers consumer response and engagement will be valuable to their organizations.
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Great points! +Glenn Wright The goals are not mutually exclusive, though.  Pushing an organization forward is also about connecting with internal customers, at all levels.  Social Media can positively affect those areas as well, if done effectively.  

With regard to the assessment of analytics, you're dead on accurate.  Garbage in...garbage out.  No organizational strategy should be completely dependent on the analytics.  If an organization is lucky enough to find an analyst, who also views the world from a practical point of view and has insight, experience and business acumen...now you're talking about an ability to bring value to the organization.  You can't put lipstick on a pig and expect to win, but you can be passionate about affecting change regarding the right way to run an organization, or the right way to build products and treat customers, or to run an organization that is completely aware of their moral and social obligations.  I think we're seeing more of that today, and part of that conversation is being driven by social media and the assessment of how people engage with a brand/industry.
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Please DO NOT attend this training course.  It is too much information and your head will explode.  Another negative is that it will make you feel like you know absolutely nothing about social media.  Finally, another reason to not attend...You will start disliking the company you work for as you will realize that they too have no idea how to effectively use social media.  Please, please, heed this warning.  Don't do it!
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What is the worst thing you could do as you close out 2012?  Not take this training course is what.  If you want to enhance your value as an employee or if you want to take your #marketing  dept. or organization to the next level, then sign up for our 12/11/12 class in Austin, TX.  Call me personally if you need more info.  210-606-6583.
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Integrated #marketing  doesn't happen by chance.  Your strategy team needs to weave it all together. 
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#SmallBizSat.  Support your community business owners today and keep the focus on people and planet, before profits.  
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People
Have him in circles
255 people
Steven Ng's profile photo
Diane Sweeney's profile photo
Monica Rios Howeth's profile photo
Larry Rosenman's profile photo
Matt Houston's profile photo
Work
Occupation
President, Whole Media Concepts
Skills
Media Research, TV Analytics, Rentrak, Digital Integration and Brand Alignment
Employment
  • Whole Media Concepts
    President, 12 - present
  • Speak Social
    Director - Integrated Media, 12 - 2012
  • Time Warner Media
    General Manager, 1 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin
Story
Tagline
Creator of Whole Media Concepts
Introduction
I decided to build the type of ad agency that clients need, but don't necessarily know they need .  I know...ridiculous business model, right?  We're an ad agency with not only a purpose, but a high level of accountability toward creating efficient and fully-integrated marketing ecosystems.  There is too much advertising waste and disjointed marketing and we want to help, even if it means convincing our clients to spend less.  
Bragging rights
16 Year Veteran of the Advertising Industry.
Education
  • Texas A&M University
    1993
Basic Information
Gender
Male
Rob Contreras's +1's are the things they like, agree with, or want to recommend.
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Who, Why & How - Whole Media Concepts
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Whole Media Concepts is a collaborative, dedicated to complete marketing plans that make sense for your goals. We work with our clients to b

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Whole Media Concepts is the leading TV audience measurement company in Austin, Texas. Sole local advertising agency to use Rentrak data.100

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Dish Takes Stake In Rentrak, Agrees To Supply Data Exclusively - 08/10/2012

SpeakSocial - Training Courses Page
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Speak Social is an Austin Social Media marketing company. We can show you how to speak social to market your brand and organically reach cli

Influencers Spread Equal Rights on Social Media like a Fast Moving Virus
blog.speaksocial.net

I’m a bit of a news junky, therefore aware that yesterday was a big day for LGBTQ Rights … and equal rights in general for that matter. I kn

Social media spurs higher revenue among businesses that use it | Mays Bu...
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More fans on a company's Facebook page can help generate more income, indicates a research study conducted by four professors, including two

Klout (beta)
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Adds Klout to your Twitter.com timeline.

Political Fragmentation
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One thing that has become clear from the recent election is that traditional outlets for reaching conservatives are not delivering what they

The 5 Traits of the Agency of the Future
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Connectedness is the key for the agency of the future, explains iCrossing's Don Scales.

Automotive dealers are changing up the marketing game in Austin, TX. See...
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Auto dealers are changing up the marketing game in Austin, TX. See how one firm is supplying big data analytics to help them. Rentrak & Whol

Don't measure yourself by what
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Don't measure yourself by what you have accomplished, but by what you should have accomplished with your ability. John Wooden