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Actando
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Actando provides adapted learning solutions and decision making tools to the pharmaceutical industry.
Actando provides adapted learning solutions and decision making tools to the pharmaceutical industry.

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Can you imagine your sales teams engaging with the customers and building loyalty in not only brands but the organization as well; simultaneously promoting the correct value propositions, along with planning and reporting in the CRM, so that the loop is closed to feed marketing insight discovery as well as accurate demand planning?

That would be Commercial Excellence driving the business forward!

http://blog.actando.com/how-to-develop-commercial-excellence-strategy-cex
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The digital transformational journey started long ago and the current forecast is for patient centric driven pharma by 2020.
http://blog.actando.com/digital-customer-excellence-boosters-pharma
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Our products never stand alone. We operate within a complex ecosystem made up of many, many actors and environments, of which the patient is one, and our product is another.

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Negotiation is a critical skill in life and business. Is it one of your priority skills?

http://blog.actando.com/3-negotiation-tips-pharmaceutical-industry
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The adoption of ethical marketing, which truly reflects market expectations, will resonate well with patients, HCPs, payers and policy makers, and therefore create a competitive edge and long term enduring relationships based on trust and respect.


http://blog.actando.com/ethical-marketing-pharma-industry
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The level of carryover is generally described as a percentage of current sales maintained if we were to reduce our marketing investment to zero.

Carryover reflects the dynamic of customer loyalty – at what level of current sales will existing customers continue to buy if we stop all investment.

http://blog.actando.com/carryover-effect-pharma-calculation
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Many of the postings found from pharma are not designed to engage, but rather to inform.

It remains push messaging versus engaging in two-way interactions, which is at the heart of social media channels.


http://blog.actando.com/social-media-pharma-marketing-mix
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Conquering the elusive Customer Experience (Cx) challenge is big and hairy, requiring strong leadership, collaboration and new measures of success.

This new trend is hard to get right, but if you do get it right, it is really hard to imitate, providing significant competitive advantage.

http://blog.actando.com/cxm-pharma-what-is-customer-experience-management
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The transition from product centric to customer centric, or more specifically ‘patient centric’, is a tough gig.

It is going to take some time to get there and get it right.


http://blog.actando.com/patient-customer-centric-transformation-pharma
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It has always been a blended learning methodology that reigned superior – one that used many of our senses and engages the learner in the learning process through various activities.

So what will new corporate learning academies look like?

http://blog.actando.com/training-strategy-pharma-rethink-2017
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