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Ad Age Digital Conference  #AAdigital
Ad Age Digital Conference April 14-15, 2015. New York, New York. “90% of data is crap—you must understand the context to make it useful.” ~ Julie Fleischer, Kraft. “If the outside is moving faster than the inside, the end is near.” (re how Kraft motivated internal change) ...
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4A’s Transformation, part 7  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “Native must be transparent and labeled as such EXACTLY. Make clear disclosures or feel wrath of the FTC.” ~ Chris Hercik, Time Inc. “In a few years, the word programmatic will go away. It'll just be advertising.” ~ Peter Naylor, Hulu ...
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4A’s Transformation, part 5  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “Every single person here: agency, client, tech company, is facing the challenge of digital.” ~ Tim Armstrong, AOL. “The bear will catch the slowest person, so you better be able to run FAST (and be flexible).” (re the advertising industry) ...
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4A’s Transformation, part 3  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “We don't know the future—what can we do in the next 3-6 months?” ~ Ben Jones, Google. “It isn't that things need to be faster, it's that they need to be chosen.” ~ Ben Jones, Google. “We want to immerse ourselves in things (and tune ...
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4A's Transformation Austin, Texas March 22-25, 2105. “You don't need Big Data–you need big answers!” ~ Laura Moser, Momentum Worldwide. “Consumers spend an estimated $300K a minute in online shopping.” ~ Laura Moser, Momentum Worldwide. “We are becoming 'Data Hoarders'—just as more stuff does ...
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SXSW Interactive, part 8  #sxsw
South by Southwest Interactive March 13-17, 2015. Austin, Texas. “Lineup is the soundtrack to the overall experience.” ~ Art Gimbel, Fest300. “The more digital we get, the more ritual we need.” ~ Art Gimbel, Fest300. “Tech is trying to solve the big pain points: lines, payments, ...
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4A’s Transformation, part 8  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “I believe Facebook will be the number one video platform.” ~ Jan Rezab, SocialBakers. “Spot the doubling patterns, and layer solutions on top of them.” ~ Salim Ismail, Singularity University. “The smart phone in your pocket has all the ...
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4A’s Transformation, part 6  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “This is all about the potential of Programmatic, which is really just a tactic 4 addressability.” ~ Amanda Richman, Starcom. “We want to do next year, what those other superbrands took decades to achieve.” ~ Jonathan Mildenhall, Airbnb ...
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4A’s Transformation, part 4  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “If we were to take brands out, there wouldn't be any Pinterest—2/3rds+ of content is from companies.” ~ Kevin Knight, Pinterest. “30 Billion Pins have been put into 750M Boards on Pinterest.” ~ Kevin Knight, Pinterest ...
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4A’s Transformation, part 2  #4AsTransformation
4A's Transformation Austin, Texas March 22-25, 2105. “Everybody has a Pavlovian response to their cell phone… it makes them reactive rather than pro-active.” ~ Scott Brown, The Company of Others. “It is easy to do Native, but it is also easy to do a lot of crap in Native.” ...
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SXSW Interactive, part 9  #sxsw
South by Southwest Interactive March 13-17, 2015. Austin, Texas. “We are really focused on getting people to do stuff IRL (in the Real World).” ~ Aditya Koolwal, Facebook Events. “We will be experimenting soon with deep linking from search into apps for ticket purchasing.” ~ Justin Boyan, Google ...
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SXSW Interactive, part 7  #sxsw
South by Southwest Interactive March 13-17, 2015. Austin, Texas. “Festival Producers are not great at content—doing it 365 says a year is very difficult.” ~ Chad Issaq, Superfly. “Now with Meerkat and Periscope, what is the impact going to be—will every fan livestream the concert?” ...
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In their circles
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43 people
Julianka Bell's profile photo
jimun gimm's profile photo
Ajay Agrawal's profile photo
Ossia Inc's profile photo
Alexandre Muller's profile photo
Brad Stewart (Stewart Entertainment)'s profile photo
Paul Harrington's profile photo
Dani T's profile photo
Kim Bielak's profile photo
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Big ideas for short attention spans--Sharing the best quotes from the latest events....
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Big ideas for short attention spans--sharing the best quotes from the latest events, via Twitter, our website, and now on Google+.
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