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NewCo Boston  #NewCoBOS
NewCo Boston April 27, 2016. Boston, Massachusetts. “In the cloud, we give away little bits of ourselves everyday.” ~ Norman Guadagno, Carbonite. “Companies spend $14 on advertising for every $1 that they spend on understanding their customers.” ~ Howard Kogan, C Space ...
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Ad Age Digital, part 1  #aadigital
Ad Age Digital April 5-6, 2016. New York, New York. “Is conflict of interest the new norm?” (most important question of the day) ~ Alex Bruell, Advertising Age. “Publishers need a better business, because we need a place for our ads.” ~ Lou Paskalis, Bank of America ...
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4A’s Transformation, part 5  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “The people of the Republican Party lost touch with the customer.” (giving rise to Trump) ~ Rishad Tobaccowala, Publicis. “The only thing that matters anymore is content—and the most important is sports.” ~ Jeffrey Cole, USC Annenberg ...
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4A’s Transformation, part 3  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “All my regrets are around (disruptive) things we didn't do. If you don't try, you don't learn.” ~ Mark Thompson, Author. “I vote 95% of my Board—I am the Stalin of my company.” ~ Shane Smith, VICE. “Winter is coming (and quicker than its ...
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4A’s Transformation, part 1  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “$23 billion is being spent in social, yet few brands are connecting in a meaningful way.” ~ as tweeted by Amanda DeVito. “Collaboration in today's world is not a nice thing to do, it's a 'must' thing to do.” ...
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SXSW Interactive—VR for Advertising panel  #SXSW2016
SXSW Interactive March 11-15, 2016. Austin, Texas. “How can we get brand messages out via VR, in ways that don't suck?” ~ Rene Pinnell, Kaleidoscope VR. “The first place to start is not to let advertising interrupt an immersive experience.” ~ Anthony Batt, Wevr. “In an immersive experience, ...
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IEG 2016  #IEG2016
IEG 2016. April 17-20, 2016. Chicago, Illinois. “Millennials want to know what a brand stands for. Humanizing brands is a huge opportunity.” ~ Chris Brandt, Taco Bell. “Taco Bell targets 20-year-olds. Why? Because, who doesn't want to be in their 20's. It's a mindset.” ~ Chris Brandt, Taco Bell ...
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4A’s Transformation, part 6  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “Accenture has hired 90000 Millennials in the last year.” ~ Christopher Tkaczyk, Fortune. “Accenture found Millennials want and need to have a higher purpose at work.” ~ Christopher Tkaczyk, Fortune. “Lotame was the first DMP, before DMP's ...
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4A’s Transformation, part 4  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “You shouldn't be spending a dollar with us, unless we are driving an actual return—a lift.” ~ Carolyn Everson, Facebook. “You should only be spending on Facebook and Instagram if it's driving results and adding real value.” ...
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4A’s Transformation, part 2  #4AsTransformation
4A's Transformation March 21-24, 2016. Miami, Florida. “Publicis is no longer a holding company—we feel this model is dead.” ~ Maurice Levy, Publicis. “We need analchemy of creativity… magic that can transform companies.” ~ Maurice Levy, Publicis. “We are the people for Christ's sake who are ...
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SXSW Interactive—VR Startups panel  #SXSW2016
SXSW Interactive March 11-15, 2016. Austin, Texas. “Magic Leap has 1.3B in investment with no product and no customer yet.” ~ Robert Scoble, Rackspace. “It is beyond entertainment, because there are lots of applications that will make it meaningful.” ...
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SXSW Interactive, part 5  #SXSW2016
SXSW Interactive March 11-15, 2016. Austin, Texas. “We think about hiring missionaries not mercenaries.” ~ Louis Beryl, Earnest. “You have to be very clear about your story as a company and communicate it over and over again.” ~ Jini Kim, Nuna Health @NewCo #purposepanel ...
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Big ideas for short attention spans--Sharing the best quotes from the latest events....
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Big ideas for short attention spans--sharing the best quotes from the latest events, via Twitter, our website, and now on Google+.
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