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Geoffrey Hansen
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Ready to Rocket Presentation 2015
Here is the briefing provided to investors and advisors of technology companies in Vancouver on February 26th 2015 at Harbour Centre. We are getting a lot of traffic today, so the following link may work better: http://portal.sliderocket.com/ACPRT/R2R2015_b...

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Value Propositions
A value proposition: It's a clear statement about the tangible business results customers get from using your product, service or solution.  (source:  Jill Konrath ) Jill Konrath has created a " Value Prop Generator " that you will find useful in crafting a...

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Starbucks vs Dunkin Donuts - Lessons in Segmentation
As we discussed in class, these two companies are mostly non-competitive as they service different segments of the coffee drinker marketplace. Here is an article with a summary of how their customer differ . And here are some interesting infographics:

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Registration Open for Go-to-Market Program 2014-2015
Rocket Builders is pleased to announce the Vancouver schedule for the  Go-to-Market program . The program will run from November 2014 through to March 2015. Download Brochure For companies that are interested in participating, there is a limited number of s...

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Ready to Rocket Presentation 2014
Here is the briefing provided to investors and advisors of technology companies in Vancouver on March 12th 2014 at Robson Square Theatre. We are getting a lot of traffic today, so the following link may work better: http://portal.sliderocket.com/ACPRT/R2R20...

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Free Information Seminars for October 2013
We are pleased to announce 2 information seminars designed to provide best practices in modern marketing. Lunch and Learn: Value Based Pricing Presented by Steven Forth Date: Tuesday October 29th Time: 12:00pm - 1:30pm Where: Willow Boardroom, Suite 920, Wa...

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