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Paul Atherton
Works at Changing Horizon
Attended Edinburgh College of Art
Lived in Edinburgh
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Paul Atherton

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Here's how to get more social media shares to your blog post. Still trying social media marketing? Here's the right way to get shares.
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Second time I'm sharing this, but it's an excellent read for any designers - especially those who 'try their hand at web'

http://tympanus.net/codrops/2013/11/22/applying-app-design-concepts-to-website-design/
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Paul Atherton

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I think this picture tells a thousand words... does anybody genuinely believe what they read on Wikipedia?

Having done 'battle' on a number of occasions with dubious editors, this came as no shock. Supplying a link to a far greater content page on a client's site - with no sale call-to-actions - and yet the link was removed. The argument that the other site was 'not e-commerce' was a blatant lie, and the fact that the content on the page was incorrect was 'irrelevant'.

Wikipedia is not a charity, but that is a rant for another day...
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Paul Atherton

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I think this is a cleaner, or errand boy... but good to see women willing to degrade themselves.
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Paul Atherton

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This is an interesting survey from Matt Cutts and the web spam team - http://www.seroundtable.com/google-small-site-survey-17295.html - if not intended to rank specific sites higher, then perhaps we will be able to see what sites should rank higher according to public opinion.
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Have him in circles
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Paul Atherton

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Website for my sister-in-law's mum is now live. European artist specialising in murals, false effects and trompe l'oeil. Check it out via this handily placed link http://www.artbyfran.eu
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Paul Atherton

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My latest blog post has just gone live http://www.changinghorizon.co.uk/blog/reasons-not-to-have-a-company-blog/ looking at the reasons and excuses given by various clients that didn't see the benefits of blogging as a business.

I'd love to know if I've missed any, or the best excuses you've ever heard.
We've heard many reasons not to have a company blog,. We look at the reasons and put together an unarguable argument for why company blogging is important.
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Paul Atherton

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Dragged from the archives of +Buffer but this is an interesting article on how your office environment can influence productivity.

Would be good to see comparable figures to see how long it takes for increased productivity to pay for LED lighting... might look into that one myself. http://blog.bufferapp.com/the-science-of-how-room-temperature-and-lighting-affects-our-productivity
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Paul Atherton

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Just in case any body wondered what the 'home' button does on a website... 
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This is atrocious, for a two primary pieces of 'journalistic' bollocks:

http://www.in-cumbria.com/advertising-guru-to-speak-at-cumbria-awards-1.1081174#.Uh9Yiw6SQNY.twitter

1. Guru - but I see no beads, beards, or robes...
2. '...no stranger to Cumbria, having been born in Lancaster' - forgive me if my geography fails me, but surely Lancaster is an integral city in Lancashire. Proximity does not equate to 'friends'. I live next door to strangers. 
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Paul Atherton

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Simplifying posting to business pages with +Buffer - now that's a welcome addition.
 
It's here! You can now post to Google+ Pages with Buffer.

*Simply go here to connect your Google+ Page: http://buff.ly/1dNVQ56*

All the details to make the most of Buffer and Google Plus in our latest blogpost here: http://buff.ly/1dNVQ58

We'd love your thoughts on how you like the new integration and what you'd like to see next!
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People
Have him in circles
80 people
Aaron Bradley's profile photo
Tom Sharp's profile photo
Stephen Russell's profile photo
James Atherton's profile photo
Scott Hewitt's profile photo
Work
Occupation
Digital Marketing Strategist
Skills
Search Engine Optimisation - SEO, Pay-Per-Click - PPC, Social Media Marketing, Blog Management, Email Newsletter Campaigns, Copywriting and a love of Design.
Employment
  • Changing Horizon
    Digital Marketing Manager, 2012 - present
    I create the digital marketing plans for Changing Horizon’s clients, identifying the suitable channels to promote their products and services. The aim of each marketing plan is to put our clients in front of their target audience using the most suitable digital marketing channels, from SEO, PPC, social media, email marketing, affiliates and online PR.
  • Zeal Digital
    SEO Specialist, 2011 - 2012
    SEO Specialist for a fast-growing Leeds based digital marketing agency, working across a range of SMEs. I improved their search engine rankings via on-page amends, off-page link-building and social media campaigns.
  • Stores Direct
    Digital Marketing Consultant, 2010 - 2011
    Working on the group’s fifteen websites, I refined the company’s existing paid search campaign and developed their organic search rankings on a number of high volume generic search phrases.
  • Converse UK
    Digital Marketing Manager, 2009 - 2010
    Responsible for the brand’s online presence on more than 300 retailer websites in the UK. I worked with key independents and national high street stores to increase the Converse's positioning on their websites through competitions, promotions and a comprehensive branding package.
  • Focus International
    Marketing & Design Executive, 2004 - 2009
    Design and marketing position for an apparel and footwear manufacturer and distributor in the UK. Focus International owned the design, marketing and distribution licence for a number of sporting and casual fashion brands, including Le Coq Sportif, Lotto, Sergio Tacchini and Ecko Unltd. I worked on a wide range of projects, using my design and multimedia skills on advertising, point-of-sale, video presentations and even building the company’s first website.
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Previously
Edinburgh - Huddersfield - Leeds - Kendal
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Digital Marketing Strategist at Changing Horizon
Introduction
I'm fortunate to live and work in the beautiful Lake District for Changing Horizon, a design, branding and web development agency working with a range of SMEs and national firms.

My role is to develop and implement marketing plans for our range of clients - making sure I get the right audience in front of the right products, using the appropriate marketing channels.

For more details on the strategic and marketing services we offer then visit our website.
Education
  • Edinburgh College of Art
    Visual Communication, 1999 - 2003
Basic Information
Gender
Male